Print marketing in a digital world
Print Marketing in a Digital World

While the Digital Age has drastically changed the way that we communicate, whether it is through text, social media, or even email, it has yet to diminish the role that print marketing plays in the overall marketing strategy. Companies that adapt to the ever-changing digital landscape will continue to grow, but the companies that truly […]

Why your website needs a copywriter
Website Copywriting Services: How a Copywriter Can Help

Take a moment and imagine that your company is about to launch an exciting new website. You have partnered with a web design and development agency and you and your team are proud of the final product. You even put in the extra effort to write all of your own content because no one knows […]

Does social media make sense for your business?
Reality Check: Does Social Media Make Sense For Your Business?

At FirstPage Marketing, we often get asked about social media marketing and whether or not it is worth it for our clients’ businesses. Given that many of our clients are B2B (business to business) companies, the question of whether or not social media can be leveraged as an effective marketing tool is slightly more complex […]

Great menus make great performing websites
Great Menus Make Great Performing Websites

Confessions of a Web Designer I have a confession: I love beautiful websites. I’m one of the web designers at FirstPage Marketing (It’s me. David.) and there’s nothing more satisfying than discovering a website with an unexpected beauty and charm; when everything feels handcrafted and meticulously designed. I’ll scroll down and relish the subtle animations […]

How often should my website be rebuilt or updated?
How often should your website be rebuilt or updated?

We all know how important first impressions are. Consider the first impression that your customers are likely to have with your business. Nowadays, consumers spend a significant amount of time conducting online research about businesses, products and services before deciding whether or not to make a purchase. This online research may include checking out your […]

Rising above the fold
Rising Above the Fold

When working in online marketing and web design, you will often hear people make reference to the importance of the “fold”. The “fold” refers to the area of a website or landing page that users see when a page first loads in their web browser. Simply speaking, it is the content that displays before scrolling. […]

Add a dash of email marketing to your digital mix
Add a Pinch of Email Marketing to Your Digital Mix

At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to […]

Website Development
Pros and Cons of Using WIX & Squarespace

You need a website, why not do it yourself? If you are on the hunt for a new website or a website refresh, you have undoubtedly had the thought that you can create the website yourself. This is not a crazy thought! Do a Google search for “Build your own website” and you will notice […]

Kaleidoscope Consulting
Client Spotlight – Kaleidoscope Consulting

Working with Cameron Keller of Kaleidoscope Consulting has been an incredible experience for the FirstPage Marketing team. Cameron’s passion for executive coaching, business coaching and people development is unparalleled in the industry. With over 25 years experience in human services and over 15 years experience in executive/senior manager roles, Cameron has perfected the recipe for […]

Mobile Responsive Website Design
Responsive Websites for You and Everyone Else

By now, it is safe to say that we all have a smartphone in our pocket or a tablet nearby. The popularity of these devices has overtaken desktop computers and laptops, making them the top choices for people to use when searching out information or performing day-to-day online tasks; however because the screen size of […]

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