OUR CAPABILITIES
Eleven years of experience has allowed us to develop a vast spectrum of skills.
Search Engine Optimization
Search Engine Optimization (SEO) is a critical part in an organizations' online strategy.
How important is SEO? Google "Electrician Vancouver" and you will be presented with 2.2 million results. Will you scan through over 100,000 pages to find a reputable company to come fix your home's breaker box? Unlikely. If you are a typical search engine user, you will scan the first page of the search results and make a selection that will, more than likely, result in a follow-up phone call.
Search engine algorithms are extraordinarily sophisticated systems that "evolve" on a regular basis, so as to present users with the most relevant information possible.
The goal behind SEO is to fine tune an array of website components so that search engines can easily and effectively index your web pages. Once your web pages are indexed properly, website optimization ensures that users can find what they are looking for and finally, that your desired result (product/service purchase, lead generation, user signup, etc) is achieved. After indexing the website, the goal is to increase its raking and rating (search engine measurements) to bring it up to the first page of results. Search engine optimization is a structured process that brings lasting results in the long term.
FirstPage Marketing knows all about those practices. We've been implementing them since the dawn of online search. We know what search engines are looking for. We know that search engines like sites that are well organized, that use clean code, that have categorized and relevant content, and that link to related information. All of these components are encompassed in Search Engine Optimization.
