Internet Marketing - Search Engine Marketing

Internet Marketing
Internet Marketing is one of the most important aspects of an effective website. We hear countless clients telling us that they have spent thousands of dollars on developing their website but they still cannot materialize their desired ROI. Internet Marketing is the piece of the puzzle that joins your development efforts with actual sales. At FirstPage we closely follow and master the trends that are used by search engines to index and identify websites. This allows us to place our clients’ websites in the first page of search engines' results and connect them to their target market.

We specialize in Internet Marketing in the forms of Search Engine Marketing, Search Engine Optimization, Pay Per Click advertising campaigns, Web Analytics, and Web Market Research. These areas of Internet Marketing are complementary to each other and, with the right balance, can be very effective in helping you achieve your web goals and marketing targets.

Search Engine Marketing
Search engine marketing (SEM) is one of the most effective ways of achieving results from your website. Through a combination of an array of tools and strategies, optimal placement and exposure of the key pages within your website maximizes your ROI. Done properly, search engine marketing is a proven way to dramatically increase your sales.

Google, Yahoo, MSN account setup. Pay per click campaigns (sponsored advertising)
Using master spreadsheets of keywords and ad combinations we properly set up your account with best in industry search engines: Google, Yahoo and MSN. The accounts will be setup so that your monthly and daily budgets are respected and results maximized. The creation of these accounts involves keyword research, ad development and budget protection.

Web Market Research
Within your industry we find your competitors and the top-ten search results. By performing a detailed analysis of front and backend trends that affect results in your industry we are able to identify areas of improvement. A primary area of marketing is knowing and understanding what your competitors are doing. Through web market research we can help you monitor changes in your industry that affect the effectives of your advertising dollars.

Search Engine Submissions
Unlike other companies that claim to submit your website to 3,000 search engines we actually submit your website to the top 20 search engines. This method allows us to do a careful and monitored process that gives better results. Depending on how often the content of your website is updated we can schedule submissions at different intervals.

Website analytics for campaign and organic information
Metrics and analytics are essential when closely monitoring the bottom line results of your advertising dollars. We use the latest technology to track users on your website as well as clicks to determine were your customers are coming from. With reports you will have detailed information on the effectives of both the advertising campaigns and your website.

Pay Per Click Advertising Management
The field of internet marketing changes constantly and so do your competitors. One of the most cost-effective ways of staying on top of things is to outsource the management and maintenance of your pay per click campaigns. We have account managers that will monitor trends and patterns, budget allocations and will make modifications to your accounts to reach optimal performance.