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July 16, 2007
Using semantics to make sense of the internet
As good as keywords, meta-tags and actual content are to help the organization of the billions of available websites on the net today, the basic search algorithm and logic still has major flaws. A new web 3.0 application is targeting this need by introducing semantics to the searching and sorting of web pages. This new approach introduces a higher level of intelligence so that data itself is associated with properties that make sense for the person doing the search.

Michael Copeland has written an article that highlights how a San Francisco based company is working on making more sense of the internet and how semantics can be used to accomplish this goal. As Copeland writes "for the semantic Web to work, online information needs to be made readable by machines. Services like Google do a great job of sifting through all those webpages, but it's up to people to recognize the things they want when they see them in the results. It's also up to people to combine information to, say, plan a long-overdue ski trip. The Web just isn't very smart yet; one webpage is the same as any other. It might have a higher Google ranking, but there's no distinction based on meaning."

Click here to read the entire article in Business 2.0 Magazine.