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August 13, 2007
Content is king when it comes to SEO
Part of being into internet marketing is constantly receiving the same question: what's going to make our website go to the top? The answer remains the same year after year: it is a balance between content, freshness, code, popularity and focus. But the most important of all: content. Why is content so important, you may ask? Simply because the search engines' main objective is to organically deliver the most accurate and useful websites to their users.

As the majority of us have experienced when searching on the internet, our index finger is ready to hit the back button because we want to spend time reading only the information we consider accurate. It's is the content of a website that holds this information. So if your website's content is not extensive enough, attractive enough, direct enough, search engines need to know this. They have built complex algorithms and systems that determine a website's level of mastery on a given topic and associate a value to it. This value and other less significant factors is what makes websites go to the top of the results pages.

One of the best advices we can provide for search engine optimization is to give users lots of targeted information. If your website lacks content concentrate on this area prior to spending thousands of dollars trying to reach for the top. Once users consider your website important and relevant they may begin linking to it and thus the level of popularity increases. After reaching this level, some SEO tactics can be applied to the website to make sure that search engines recognize the value your website is providing to its users. As you know there are a number of steps that can be applied to a website to increase its ranking, but the one that is more important and sustainable is content.