February 08, 2008
Using email for internet marketing
Email Marketing is one of the most powerful and effective marketing techniques to promote products or services via electronic mail. Email Marketing uses email newsletters, promotions, and announcements to market to existent and potential clients through the use of email lists. Email Marketing offers your company a unique opportunity to customize your messages and target specific audience with high response rates. Email Marketing is expanding rapidly. The marketing industry has emerged to encounter Email Marketing as it provides efficient and affordable marketing advantages compared to all other direct marketing channels. Many small and large businesses are adopting Email Marketing as a key component in their marketing mix second only to Search Engine Marketing due to its ease, convenience, affordability and flexibility.
According to Jupiter Research, it is estimated that spending on Email Marketing will grow from $1.2 billion in 2007 to $2.1 billion in 2012.
The three types of Email Marketing include: Direct Email which involves sending promotional email messages, Retention Email which takes the form of an email newsletter, and Advertising in other peoples email which refers to including your message in emails sent to the subscribers of a particular newsletter. Companies should be aware that customers consent is required before sending them marketing emails.
Email Marketing is a powerful and lucrative marketing tool. It provides companies with unprecedented and unmatched business advantages. Email Marketing enables companies to cement customers loyalty, build name recognition and brand awareness as well as offer cost effective advertisement and measure performance result.
Cement customers loyalty
Email Marketing is fast and efficient. It outperforms other direct marketing channels as it only takes few hours to develop emails, tailor them to reflect customers preferences and deliver them to targeted recipients. Sending customized and personalized emails continuously to customers will help keep your company connected to its customers, establish a relationship between your companys products and its consumers and reinforce customers loyalty to your goods or services
Emails should be relevant and appealing to recipients. Emails containing valuable and beneficial information along with the promotional message can easily connect with the readers, build trustful relationship with them, develop a long-lasting impact on them and strengthen customers loyalty. Customized emails enable your company to acquire new consumers while retaining old customers. Tailored emails mirror customers interest in specific products or services, their purchasing preference and their buying history. They help attract new customers or convince existing customers to purchase more products or goods. They also remind customers that your products are services are available and you appreciate your customers' time and business which will build customer loyalty.
Build name recognition and brand awareness
Email Marketing allows advertisers to constantly emphasize and highlight their icons, stories, and personalities in order to establish emotional connections with customers, strengthen their band, and create ongoing awareness of their products and offerings. Email Marketing allows companies to communicate their personalized messages to a specific group of people according to their age, interest, or geographical locations. Informative emails newsletters introduce people to your companys product, build consumer awareness and greatly contribute to branding.
Offer cost effective advertisement and measure performance result
Email Marketing is a strong and cost effective technique of direct marketing. It enables your company to deliver instant messages to a broad range of categorized customers at an affordable cost. Compared to direct mail or printed newsletters, Email Marketing is easy, cheap and flexible. It offers advertisers the advantage to include their marketing message within emails sent by a company to its customers. It also help advertisers save on paper, printing and postage as well as the cost of developing advertisement creative since most email service providers offer creative templates along with their services.
Email Marketing measures performance result effectively. It is reported that 80% of customers responses are returned within the first 3 days of launching an Email Marketing campaign. Email marketing enables advertisers to effectively track consumers responses to the received emails by checking the number of people who opened their emails, checked the advertisers websites and made the purchase.
