In order to successfully market your business and brand, it is important to adapt to the latest marketing trends and to give your audience the best chance of finding your website. While search engine optimization used to focus mainly on text search, you now need to start optimizing your website for voice search. At FirstPage Marketing,…
One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers…
Understanding why page speed is important for SEO and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down….
As the Internet has continued to evolve over the years, so has the way that users access the Internet. Since tablets, laptops, gaming devices, watches, and mobile devices are used by over 55% of consumers to find your website, it is extremely important for your business to have a mobile-friendly website. At FirstPage Marketing, our…
Utilizing the benefits of business blogs for marketing is one of the most effective ways to not only build brand awareness but also to provide your target audience with relevant and useful content. While having a highly optimized website is an essential part of developing a comprehensive digital marketing and branding strategy, blogging can be…
We have all experienced it: you click on a Google search result and are taken to a website with a barrage of graphics and messages. The page you are viewing is so completely cluttered with information that you are not sure where to look or click. Here is a great example: While this example…
In August 2018, FirstPage Marketing attended the annual Unbounce Call-to-Action Conference in Vancouver, BC. The CTA conference was hosted at the historic Queen Elizabeth Theatre and provided great insights from digital marketing industry experts. The experience left our team feeling inspired, energized and ready to help our clients with proven digital marketing techniques. Who is Unbounce? The…
Choosing the best type of website for your business will set the tone for potential customers, verifying to them that your business is not only trustworthy but also one that they would like to do business with. Since your website will be a very important marketing tool for your business, it is important to take the…
Knowing how to write a successful blog article in 2018 is an important tool to have in your digital marketing toolbox. When blog posts are written properly, they can help drive valuable traffic to one’s website. This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings,…
In today’s technology driven world, it should come as no surprise that practically anything and everything can be sold online. While some businesses rely on the old-fashioned brick and mortar model, no business should ever rule out the option of selling online (eCommerce), whether it is in addition to having a physical store or in…