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SEO Basics for Optimizing Your Website

Everybody wants to rule the search engine results pages for their industry, but most people don’t know where to start their conquest. Getting your website to appear in the top listings for searches related to your business takes a lot of time and effort, but it’s worth it to achieve the glory of the first page of Google. In order…

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Different Types of SEO Tools

If you have a website or are looking to have one built, you’ve likely heard about SEO. Also known as search engine optimization, SEO is a complex and deep topic that deals with many moving parts. SEO is so broad that it can be broken down into three main types: on-page SEO, off-page SEO, and technical SEO. Each of these…

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The Best Social Media Platforms for Small Businesses

Do you remember when MySpace was a thing? If you do, can we borrow your walker and join you for your 4 pm meal at the retirement home? Maybe you could offer us a hard candy on our way to play bingo, where you can tell us all about growing up during the great depression. Ow, my back. We’re just…

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5 Ways to Level Up Your Digital Marketing for 2021

Well, so long, 2020. It’s been weird knowing you. Let’s hope that your successor is a bit gentler and more predictable. Speaking of predictability, at FirstPage Marketing, we like to look ahead at what some of the biggest upcoming opportunities in digital marketing might be so that we can make great recommendations for our clients. To that end, we wanted…

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How to Determine the Price of a Website

Website costs can seem complicated. When looking at different types of websites and pricing things out, you might discover that some websites cost a few dozen dollars to get started with while others can cost tens of thousands. Why is there such a massive discrepancy between website budgets? If a person can build their own website for less than $100,…

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Why is User Experience Important?

User experience (UX) can help fulfill the users’ needs and your business’ online goals by creating a fast, easy-to-use product or service that improves user engagement, drives conversions, and encourages repeat visitors. Great UX goes beyond the visual elements of web design to plan out how users will interact with the website in order to get them to convert by…

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What is Custom Web Development?

While most people tend to think that having a custom website designed for their business purely focuses on the overall aesthetics, website design is only half of the process of building a new website. Custom web development—the other half of the process—is where the artistic ideas are transformed into a fully functioning website. Working closely with a team of web…

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What You Need to Know About Online Payment Gateways

We’ve come a long way from bartering goats for grain in terms of how we make retail transactions as humans. One of the best innovations over the past few decades in the realm of convenient trade is online retail and the convenience of the payment gateways they use. Who doesn’t like being able to get food from the best restaurants…

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What is a Domain Name and How does it Work?

Domain names, internet protocol, control panels, URL, FTP, DNS… if your mind just turned into a glazed donut at the mention of these arcane terms, we don’t blame you. Understanding internet jargon can be overwhelming, but it is useful to understand what domain names are and how they work if you have a website so that you can know how…

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5 Reasons to Invest in a Digital Marketing Strategy

Defining business goals and how those goals will be achieved in a strong marketing strategy will make it much easier for a business to become successful. This is because seeing business goals clearly defined will ensure that the business owner or management team is able to hold themselves accountable for meeting those goals. If you are unsure about the different…

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