Developing a digital marketing strategy with FirstPage Marketing
Digital Marketing: Developing a Strategy

Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time […]

Cyber Attacks and Hacking: How You Can Protect Your Business
Cyber Attacks and Hacking: How You Can Protect Your Business

Over the past year, cyber attacks and hacking have become a scary reality that every individual and organization has to face. The looming threat of hackers, working to steal your information, is getting worse on a daily basis; however, taking a few simple steps can go a long way in helping you protect your business […]

HTTP to HTTPS: Make the switch and secure your website
HTTP to HTTPS: Make the Switch & Secure Your Website

As the world of technology evolves, so do the dangers that lurk online; therefore, it should not come as a shock that Internet gurus, such as Google, are working hard to try to create a more secure web. Yet, the fact of the matter is that very few websites have yet to make the switch […]

Print marketing in a digital world
Print Marketing in a Digital World

While the Digital Age has drastically changed the way that we communicate, whether it is through text, social media, or even email, it has yet to diminish the role that print marketing plays in the overall marketing strategy. Companies that adapt to the ever-changing digital landscape will continue to grow, but the companies that truly […]

Why your website needs a copywriter
Website Copywriting Services: How a Copywriter Can Help

Take a moment and imagine that your company is about to launch an exciting new website. You have partnered with a web design and development agency and you and your team are proud of the final product. You even put in the extra effort to write all of your own content because no one knows […]

Great menus make great performing websites
Great Menus Make Great Performing Websites

Confessions of a Web Designer I have a confession: I love beautiful websites. I’m one of the web designers at FirstPage Marketing (It’s me. David.) and there’s nothing more satisfying than discovering a website with an unexpected beauty and charm; when everything feels handcrafted and meticulously designed. I’ll scroll down and relish the subtle animations […]

How often should my website be rebuilt or updated?
How often should your website be rebuilt or updated?

We all know how important first impressions are. Consider the first impression that your customers are likely to have with your business. Nowadays, consumers spend a significant amount of time conducting online research about businesses, products and services before deciding whether or not to make a purchase. This online research may include checking out your […]

Rising above the fold
Rising Above the Fold

When working in online marketing and web design, you will often hear people make reference to the importance of the “fold”. The “fold” refers to the area of a website or landing page that users see when a page first loads in their web browser. Simply speaking, it is the content that displays before scrolling. […]

Add a dash of email marketing to your digital mix
Add a Pinch of Email Marketing to Your Digital Mix

At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to […]

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