While most businesses, nowadays, tend to favour social media as a way of connecting and communicating with their target audience, a lot of businesses do not know how to properly use social media platforms to their advantage. One of the aspects of social media that business owners have a hard time mastering is the hashtag, […]
As cyber-attacks and hacking become more and more common on the Internet, businesses have to start working harder to ensure the security of their online presence. One of the best ways to ensure the overall safety of a website is to perform a website security audit. Performing website security audits allows businesses to find any […]
In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics […]
Digital Marketing intelligence comes from a variety of places: through mentorship, through education and we’ve found, through excellent reading materials. It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” In the digital era, picking up a book is often overlooked because […]
With over 3 million apps and websites on the Google Display Network, it is important to be able to reach current and potential customers in a timely manner with messages that are relevant to them. One of the best ways to do that is through the use of Google smart display campaigns for businesses, as […]
Ultimately, having more time – we all need more time – in the business world is the ideal scenario. You’ve heard all of the suggestions – work smarter, not harder. Only check your email every couple of hours, stop wasting time in meetings. We could fill libraries with all of the opinions and mantras found […]
By design, web servers and websites work to create a window between a company’s network and the world. Yet, while this window works to create a connection between hosts and users, these windows can also open up websites and servers to a wide range of security risks. At FirstPage Marketing, our team of Internet marketing […]
With 2018 just around the corner, most business owners are faced with the task of trying to juggle the holiday madness and planning next year’s digital marketing strategy. While it is not too late to start planning for next year, it is important for business owners to take a hard look at the upcoming digital […]
Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time […]
Over the past year, cyber attacks and hacking have become a scary reality that every individual and organization has to face. The looming threat of hackers, working to steal your information, is getting worse on a daily basis; however, taking a few simple steps can go a long way in helping you protect your business […]