As the world of technology evolves, so do the dangers that lurk online; therefore, it should not come as a shock that Internet gurus, such as Google, are working hard to try to create a more secure web. Yet, the fact of the matter is that very few websites have yet to make the switch […]
While the Digital Age has drastically changed the way that we communicate, whether it is through text, social media, or even email, it has yet to diminish the role that print marketing plays in the overall marketing strategy. Companies that adapt to the ever-changing digital landscape will continue to grow, but the companies that truly […]
Take a moment and imagine that your company is about to launch an exciting new website. You have partnered with a web design and development agency and you and your team are proud of the final product. You even put in the extra effort to write all of your own content because no one knows […]
At FirstPage Marketing, we often get asked about social media marketing and whether or not it is worth it for our clients’ businesses. Given that many of our clients are B2B (business to business) companies, the question of whether or not social media can be leveraged as an effective marketing tool is slightly more complex […]
Confessions of a Web Designer I have a confession: I love beautiful websites. I’m one of the web designers at FirstPage Marketing (It’s me. David.) and there’s nothing more satisfying than discovering a website with an unexpected beauty and charm; when everything feels handcrafted and meticulously designed. I’ll scroll down and relish the subtle animations […]
We all know how important first impressions are. Consider the first impression that your customers are likely to have with your business. Nowadays, consumers spend a significant amount of time conducting online research about businesses, products and services before deciding whether or not to make a purchase. This online research may include checking out your […]
When working in online marketing and web design, you will often hear people make reference to the importance of the “fold”. The “fold” refers to the area of a website or landing page that users see when a page first loads in their web browser. Simply speaking, it is the content that displays before scrolling. […]
At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to […]
You need a website, why not do it yourself? If you are on the hunt for a new website or a website refresh, you have undoubtedly had the thought that you can create the website yourself. This is not a crazy thought! Do a Google search for “Build your own website” and you will notice […]
Working with Cameron Keller of Kaleidoscope Consulting has been an incredible experience for the FirstPage Marketing team. Cameron’s passion for executive coaching, business coaching and people development is unparalleled in the industry. With over 25 years experience in human services and over 15 years experience in executive/senior manager roles, Cameron has perfected the recipe for […]