how to optimize your website for voice search

How to Optimize Your Website for Voice Search

In order to successfully market your business and brand, it is important to adapt to the latest marketing trends and to give your audience the best chance of finding your website. While search engine optimization used to focus mainly on text search, you now need to start optimizing your website for voice search. At FirstPage Marketing,…

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How to write for search engines and humans

How to Write for Search Engines & Humans

One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers…

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The importance of speed optimization for SEO

Why Page Speed is Important for SEO

Understanding why page speed is important for SEO and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down….

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How the top area of a website generates results

How the Top Area of a Website Generates Results

We have all experienced it: you click on a Google search result and are taken to a website with a barrage of graphics and messages. The page you are viewing is so completely cluttered with information that you are not sure where to look or click. Here is a great example:   While this example…

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FirstPage at the 2018 Unbounce Call-To-Action Conference

In August 2018, FirstPage Marketing attended the annual Unbounce Call-to-Action Conference in Vancouver, BC. The CTA conference was hosted at the historic Queen Elizabeth Theatre and provided great insights from digital marketing industry experts. The experience left our team feeling inspired, energized and ready to help our clients with proven digital marketing techniques. Who is Unbounce? The…

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How to write a blog article in 2018

How to Write a Successful Blog Article in 2018

Knowing how to write a successful blog article in 2018 is an important tool to have in your digital marketing toolbox. When blog posts are written properly, they can help drive valuable traffic to one’s website. This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings,…

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