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How Responsive Mobile Design Can Increase Conversions
Smartphones have drastically changed how people use the internet. Although people still use desktop computers to browse the web, many websites see more than 50% of their traffic coming from...
Read MoreHow Do Search Engines Work?
If you were building a boat, the first step to making sure that it floats would be to get a good understanding of the principles of buoyancy and how your...
Read MoreWhat is User Intent and Why Does it Matter?
When someone plugs a query into a search engine, they have a reason for doing it. For example, a user might type in “pasta” and hit search. They may be...
Read MoreTips for Building A Long-Term SEO Strategy
In a world where advancing technology has almost always signified instant gratification, it can be hard to surrender to the slow-burning processes of SEO. By nature, SEO takes a long...
Read MoreWhat is Off-Page SEO and Why Does it Matter?
Search engine optimization includes a wide array of types of work and tasks that can be done in order to improve a website’s online visibility. While there are many different...
Read MoreA Detailed Guide on Google’s SERP
It’s an old joke within the world of digital marketing that the best place to hide something is on the second page of Google search results, because nobody ever goes...
Read MoreBuilding Trust and Authority with Website Content
When it comes to websites, trust and authority are two elements that are commonly overlooked. Trust and authority are qualitative measures that increase the overall visibility and ranking of your...
Read MoreCommon Email Marketing Myths
Did you know that the Great Wall of China cannot actually be seen from space? Or that cracking your knuckles does not give you arthritis? There are all sorts of...
Read MoreHow Market Research Can Enhance Your Digital Marketing
Whether your business is just starting out or it’s been around since the days of the woolly mammoth, research into your current market is vital for true success. Marketing without...
Read MoreContent Writing vs. Copywriting: What’s the Difference?
Content creation is a vital part of digital marketing for any business regardless of its size or the industry they operate in. As the driving force behind all successful digital...
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