While many people tend to think that all things search engine optimization (SEO) related fall under one category, there are actually two very distinct branches of SEO that need to be addressed in order to properly optimize a website: on-page SEO and off-page SEO. As a digital marketing company that offers a range of search…
Consistently publishing new blog articles can be an integral part of driving organic traffic to your website and generating new solid business leads. While there is no magic frequency for how often you should publish blog articles on your website, there are a few factors that you should consider that will help you determine the…
Properly utilizing local on-page and off-page SEO strategies can help your business stay ahead of the competition and make it easy for potential customers to find your local business online. As a local web design and digital marketing company, we understand how important local SEO is to small and medium-businesses. That is why our team of…
Understanding why your WordPress website needs a security plan can help you put the appropriate proactive security measures in place, stopping hackers and malicious software from breaching your system. At FirstPage Marketing, we understand how important it is to create a strong security plan for your WordPress website. That is why our team of digital…
Getting to know and understand these ten tips for digital marketing success in 2019 will drastically increase the chances of your business succeeding online. At FirstPage Marketing, we understand how important it is to stay up to date with the latest digital marketing strategies and techniques. That is why all of our digital marketing services…
While taking the time to build an email list will allow you to reach your business’ target audience at any given time, knowing how to increase the effectiveness of email marketing campaigns can help you evaluate business performance and make improvements. At FirstPage Marketing, we understand how beneficial it can be for businesses to increase…
In order to successfully market your business and brand, it is important to adapt to the latest marketing trends and to give your audience the best chance of finding your website. While search engine optimization used to focus mainly on text search, you now need to start optimizing your website for voice search. At FirstPage Marketing,…
One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers…
Understanding why page speed is important for SEO and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down….
As the Internet has continued to evolve over the years, so has the way that users access the Internet. Since tablets, laptops, gaming devices, watches, and mobile devices are used by over 55% of consumers to find your website, it is extremely important for your business to have a mobile-friendly website. At FirstPage Marketing, our…