Since being on Facebook can make it easier for people to discover and interact with a business online, knowing not only how to set up your business on Facebook but also how to optimize your business page can help you reach a wider range of people more efficiently. As experts in digital marketing, we understand…
Since the field of search engine optimization is constantly changing and evolving, it is important to keep up with what SEO tactics are no longer effective, as things that used to get you onto the first page of Google may no longer do so. In fact, certain SEO tactics that no longer work may actually…
Knowing how to create the best social media marketing strategy, which is essentially a summary of what you plan to do and hope to achieve on social media, can help guide your actions online, giving every post, like, reply, and comment a specific purpose in helping you succeed. As experts in digital marketing, we know…
Your website should be generating qualified leads for your business, and better lead generation begins with a website that is properly optimized for conversions. At FirstPage Marketing, we are encouraging all of our clients to begin thinking about conversion rate optimization as we transition into the fall and winter months. What is Conversion Rate Optimization?…
Understanding what a domain registrar is will allow you to provide a website design company with the information needed to launch a new website for your business. As web design experts, we understand all of the challenges that go into creating and launching a new website. That is why we always work closely with our clients to…
Location-based businesses that are looking to stand out online and bring in more customers can benefit from using Google Posts on the Google My Business platform. Since local search results can be extremely competitive, knowing how to drive more traffic to your website with Google Posts can give you a leg up over the competition….
While posting blog articles on your website on a regular basis can help you address common questions users might have about your industry and encourage users to stay on your website for longer periods of time, taking a few extra steps to optimize your blog articles for SEO can make your work go much further….
One of the most important entities for local SEO is a well-optimized Google My Business listing or listings depending on the number of physical locations a business has. This is because Google’s Local 3-Pack (also known as “map pack”) almost always displays above organic search results on both the mobile and desktop SERP (search engine results…
Writing quality content for your website is an affordable investment that can lead to significant results in search engine rankings, while also allowing you to establish a trusted line of communication with your customers. Even though website content can take many forms—blog posts, articles, or whitepapers—posting relevant and useful information can help prospective customers see…
Even though Google is still the largest search engine and most SEO guides tend to focus specifically on ranking for Google, Bing has continued to gain popularity over the years, becoming the second most favoured search engine on the Internet. Since Bing gets the second highest amount of search traffic and also powers Yahoo, optimizing…