As digital marketing experts, we understand that your website is a place that you can call your very own. It is a spot on the Internet where you get to control the message and content. A place where you get to broadcast to the world about how great your product or service really is; however,…
While local SEO can be competitive and difficult, there are many free platforms like Google My Business (GMB) that can be used to help your business show up both in local search and map results. For local businesses, it is extremely important to ensure that your GMB listing is fully optimized in order for it…
As a core element of local SEO, Google My Business (GMB) can help make it easier for consumers in your local service area to find or contact your business. Since about half of consumers will visit a store or business the same day as performing a local search, it is important to ensure that the…
Since social media is no longer just about conversations and content, keeping up with customer acquisitions, remarketing, and engaging existing customers can help boost you overall return on investment (ROI). Understanding why paid social media earns a better return on investment, when compared to organic social media, will help you make smart decisions on how…
Since being on Facebook can make it easier for people to discover and interact with a business online, knowing not only how to set up your business on Facebook but also how to optimize your business page can help you reach a wider range of people more efficiently. As experts in digital marketing, we understand…
Since the field of search engine optimization is constantly changing and evolving, it is important to keep up with what SEO tactics are no longer effective, as things that used to get you onto the first page of Google may no longer do so. In fact, certain SEO tactics that no longer work may actually…
Knowing how to create the best social media marketing strategy, which is essentially a summary of what you plan to do and hope to achieve on social media, can help guide your actions online, giving every post, like, reply, and comment a specific purpose in helping you succeed. As experts in digital marketing, we know…
Your website should be generating qualified leads for your business, and better lead generation begins with a website that is properly optimized for conversions. At FirstPage Marketing, we are encouraging all of our clients to begin thinking about conversion rate optimization as we transition into the fall and winter months. What is Conversion Rate Optimization?…
Understanding what a domain registrar is will allow you to provide a website design company with the information needed to launch a new website for your business. As web design experts, we understand all of the challenges that go into creating and launching a new website. That is why we always work closely with our clients to…
Location-based businesses that are looking to stand out online and bring in more customers can benefit from using Google Posts on the Google My Business platform. Since local search results can be extremely competitive, knowing how to drive more traffic to your website with Google Posts can give you a leg up over the competition….