Why Paid Social Media Earns a Better Return on Investment

Since social media is no longer just about conversations and content, keeping up with customer acquisitions, remarketing, and engaging existing customers can help boost you overall return on investment (ROI). Understanding why paid social media earns a better return on investment, when compared to organic social media, will help you make smart decisions on how…

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How to set up your business on Facebook

How to Set Up Your Business on Facebook

Since being on Facebook can make it easier for people to discover and interact with a business online, knowing not only how to set up your business on Facebook but also how to optimize your business page can help you reach a wider range of people more efficiently. As experts in digital marketing, we understand…

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What SEO tactics are no longer effective?

What SEO Tactics are No Longer Effective?

Since the field of search engine optimization is constantly changing and evolving, it is important to keep up with what SEO tactics are no longer effective, as things that used to get you onto the first page of Google may no longer do so. In fact, certain SEO tactics that no longer work may actually…

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How to create a social media marketing strategy

How to Create the Best Social Media Marketing Strategy

Knowing how to create the best social media marketing strategy, which is essentially a summary of what you plan to do and hope to achieve on social media, can help guide your actions online, giving every post, like, reply, and comment a specific purpose in helping you succeed. As experts in digital marketing, we know…

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Is Your Website Optimized for Conversions?

Is Your Website Optimized for Conversions?

Your website should be generating qualified leads for your business, and better lead generation begins with a website that is properly optimized for conversions. At FirstPage Marketing, we are encouraging all of our clients to begin thinking about conversion rate optimization as we transition into the fall and winter months. What is Conversion Rate Optimization?…

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Understanding who your domain registrar is and who is hosting your website

What is a Domain Registrar?

Understanding what a domain registrar is will allow you to provide a website design company with the information needed to launch a new website for your business. As web design experts, we understand all of the challenges that go into creating and launching a new website. That is why we always work closely with our clients to…

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