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5 Reasons to Invest in a Digital Marketing Strategy

Defining business goals and how those goals will be achieved in a strong marketing strategy will make it much easier for a business to become successful. This is because seeing business goals clearly defined will ensure that the business owner or management team is able to hold themselves accountable for meeting those goals. If you are unsure about the different…

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How to Lower Your Website’s Bounce Rate

You were once so proud of your website. It was a well performing business tool that people easily found online, leading to new clients signing up and sales being made. Fast forward to today, and it is now a struggle to get potential customers to act. In other words, potential customers are finding your website and then immediately leaving. This…

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Debunking Facebook Pixel Myths

What if we told you that there was a tool that would allow you to specifically target your company’s advertisements at the people who were most likely to be interested in your services or products using their personal information? Is it too good to be true, or does it kinda give you the willies? The fact that social media ads…

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Why SEO is Important for Your Online Success

While setting up a business can be fairly easy, getting customers is an entirely different ball game, especially with everything online that your business will be competing with. SEO can improve a website’s overall searchability and visibility in order to ensure that customers will be able to find you online, no matter how large or how small your business is….

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How to Use Social Media Effectively for Your Business

Is social media one of the greatest developments of the information age, or is it the doom of true community interaction and a conduit for the vanity of various generations? We don’t know the answer to this, and thinking about it makes us sad, so instead we’re going to look at how it can be used to generate awesome results…

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How Can My Business Get Listed in the Google Local Pack?

Google is continuously tweaking the way that is displays its SERP (search engine results page) in order to improve the user experience. While this is great for users, it does create a greater challenge for businesses that do not know how to stay ahead of these changes and remain visible on Google, especially in the Local Map Pack. If you…

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How to Improve Your Copywriting for Better Search Rankings

Since potential customers are using search engines to find content that meets their immediate needs, the quality of copywriting and how it is optimized will determine whether a blog article or webpage ranks first for a specific search term or whether it falls short of the first page. As experts in SEO and copywriting, we know that great copy is…

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The Post-Launch Stages of a Successful Website

If you recently launched a new website, we would like to give you the highest of fives! You are on your way to getting your business a seat at the table of digital marketing success; however, before you get too carried away with patting yourself on the back and kicking your feet up, you should start thinking about the post-launch…

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The Advantages and Disadvantages of Email Marketing

Many of us have experienced the frustration (and occasional rage) that comes from receiving too many emails from uninvited sources. These emails might be spammy, irrelevant, boring, or there might just be too many of them crowding our inbox. In any case, frustration with this form of digital marketing has led many business owners to question the effectiveness of email…

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Signs that You Need a New Business Website

One of the questions we are asked by business owners is, “When should I redo my website?”. In order to properly answer this question, we often have to examine the current website to see where it excels and where it falls short. As web design and development experts, we understand how important it is to have a website that performs well…

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