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4 Benefits of a Professionally Designed Website
Building a website can be a daunting task, especially if you have no idea where to start or what you want the finished product to look like. While you could certainly look at building a website on your own, this endeavour can be stressful, time consuming, and costly without assistance. In some cases, your website can even hurt your business instead of helping it if it isn’t built the right way. As experts in web design, the team at FirstPage Marketing knows that having a professionally designed website is not only beneficial, but necessary if you want to stand out amongst your competitors. That’s why we’ve put together a list of 4 benefits of a professionally designed website to demonstrate why hiring a pro is the right call for your business.
4 Reasons to Hire a Professional to Design Your Website
A professionally designed website can provide the following benefits for your business:
1. Enhanced SEO and User Experience
Search Engine Optimization (SEO) is crucial for every business and their website regardless of the industry they serve. A professionally designed website will be constructed with SEO in mind, using relevant keywords for headers and content that is based on your customers’ search intent. This will lead to better search engine rankings and website performance over time, increasing website traffic and the potential for lead generation.
In addition to SEO, a professional will ensure that your website is easy to use and navigate. This is crucial for ensuring a good user experience, as potential customers will click away from your site if it is too difficult to navigate or unresponsive in some areas. If good SEO gets clients to your website, a great user experience is what will keep them there and help them convert. That’s why a professional works hard to create a website that is easy to use while maintaining a high level of keyword optimization and content quality.
2. Better Lead Generation
Effective website design will help you attract visitors that are more likely to convert. Instead of casting a wide net to appeal to anyone and everyone, your website will be focused on drawing in clients that need the products or services your business provides. By narrowing this target audience, you can increase your traffic while increasing the potential for every visitor to convert to a customer. This, in turn, will lead to increased revenue, brand reputation, and even user review generation, helping your business grow into a trusted solution provider for your industry.
3. A Strong First Impression
In today’s world, the front page of your website can essentially be regarded as your storefront. That’s why it’s crucial to ensure that your website makes a positive first impression on visitors. For example, you wouldn’t want your storefront to look run down and dated, so it is important to carry this mindset over to your website. While SEO, user experience, and lead generation are primary focuses for a professionally designed website, these elements never come at the cost of aesthetic appeal.
A professional will take the time to create a website that makes a strong first impression through appealing design elements and a site structure that instantly makes sense for most users. Having a professional website will instill confidence in your brand and build trust for visitors, especially if they are comparing your site to outdated or poorly built websites from your competitors. To ensure that your business is not overlooked due to an outdated or dysfunctional website, it’s best to hire a professional to ensure that your website is the best possible representation of your brand and the products/services you provide.
4. Brand Consistency
Amateur websites are often created with a variety of colours and fonts, creating a site that looks messy and unprofessional. This is especially true if the site uses colours that clash with your logo and other colours from your brand standards. An experienced web designer or digital marketing agency will work with you to learn about your brand standards to ensure that your website meshes well with them. For example, if your company uses certain colours, fonts, and imagery, a professional will use these elements throughout the site to create a striking and consistent design that instantly tells clients who you are. This makes it easier to build your brand through credibility and recognition, setting your business up for enhanced growth and success.
To learn more about our web design and development services or to discuss your vision for your website, get in touch with the team at FirstPage Marketing. We can be reached through our online contact form and will be happy to answer any questions you may have regarding our services or your website project.