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5 Common Digital Marketing Myths
It’s no secret that we live in an era that is dominated by the internet. From social media and emails to online shopping and blog articles, there are many ways for someone to spend time online. This prevalence of the online world has made effective digital marketing a crucial necessity for businesses of all sizes regardless of the industry they work in. Also known as internet marketing or online marketing, digital marketing can be defined as the promotion of brands or products to connect with potential customers via the internet or other forms of digital communication.
While digital marketing has become exponentially more important over the past few years, there are still many common myths and misconceptions surrounding it and the benefits it can provide for businesses. With so much information available online for digital marketing, it can be difficult to separate fact from fiction. That’s why the internet marketing experts at FirstPage Marketing have put together a list of 5 common digital marketing myths to provide you with the facts you need to make an informed decision for your business.
Debunking 5 Widespread Digital Marketing Myths
The following myths are among the most common when discussing digital marketing:
1. Digital Marketing is Only for Large Businesses
This is possibly the most prevalent myth when it comes to digital marketing services. Many small business owners are under the impression that digital marketing is only for large, corporate entities. As a result, they haven’t considered what digital marketing could do to help them grow their business and reach new customers. The reality is that every business needs a digital marketing plan regardless of their size.
Whether you have a single employee, a dozen, or over one hundred, your business will benefit from a stellar website, thoughtful social media strategies, optimized content writing, and other digital marketing campaigns. Two great benefits of digital marketing are that it is easily scalable, and you can quickly see the results of your campaigns. This allows you to invest in the perfect digital marketing solution for your needs while retaining the flexibility to make changes based on results.
2. Having a Website is Enough to Market My Business
While it is true that every business should have an appealing and well-designed website, this will not be enough by itself. Having a great website with no digital marketing efforts is like putting together an amazing event without sending out invitations or otherwise letting people know that it’s happening. If you want to get the most out of your website, it is crucial to invest in effective digital marketing campaigns to increase your search engine rankings, draw traffic to your site, and encourage visitors to convert. This can be achieved through quality website content writing, social media advertising, email marketing, and other campaigns.
3. Quantity is Better Than Quality
Like many things in life, it is important to strike a balance between quantity and quality in your digital marketing efforts. A perfect example of this can be seen with website content writing. If you want a certain page to rank well and drive traffic, you will need to utilize effective content writing techniques. If your page has over 1,000 words, but most of the content isn’t relevant to what people are searching for or the text isn’t utilizing effective keywords, your page likely won’t rank well. The opposite can also be true, however. If your page has less than 200 words but uses effective keywords, it could rank better than a lengthy page, but search engines may have a difficult time determining what the page is about, limiting your ranking potential.
The best approach in this case would be to target somewhere around 400 – 600 words of high-quality, optimized, and well-researched content. This ensures that you have enough content to let search engines know what your page is about while allowing for ample opportunity to use the right keywords and answer common questions related to your products or services. By striking a balance between quantity and quality, you can provide relevant information to customers and optimize your content without overstaying your welcome or using more text than you truly need.
4. Email Marketing Isn’t Effective Anymore
When done right, email marketing can be an extremely effective method for reaching customers, increasing conversions, and building your brand. The problem is that many businesses, regardless of their size or brand profile, utilize ineffective email practices and limit the potential of each campaign. These ineffective techniques reduce the chance of customers opening your emails and clicking on links while significantly increasing the chance of them unsubscribing from your list. To maximize the potential of your email campaigns, you need to ensure that you are targeting the right customers, writing engaging copy, and actively tracking the success of each email. This will help you determine what is working well for your needs while allowing you to identify areas of improvement.
5. Marketing Exists Only to Attract New Customers
While digital marketing is a powerful tool for attracting new customers or clients to your business, this is not the only function it should serve. If you only target new customers with your digital marketing efforts, you risk alienating or negatively impacting the experience of your current customers. Repeat customers are vital to the success of every business, so it is important to ensure that they feel valued and noticed. When creating your digital marketing strategy, don’t forget to think about your existing customers and how you can encourage them to keep supporting your business. This will help you strike a balance between attracting new customers and keeping your current or previous customers engaged with your business.
If you would like to speak with a marketing agency that has helped hundreds of businesses in a massive variety of industries, call the experts at FirstPage Marketing or get in touch through our online contact form. Our team is ready to help you reach your marketing goals!