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5 Things a Digital Marketing Agency Can do for You
When it comes to digital marketing, it’s often difficult to determine if you should invest in your own digital marketing team or enlist the services of an agency. While there are several benefits of an in-house digital marketing team, it can be a costly investment in terms of salary and time spent on interviews and training. If you want to expand your digital marketing efforts without hiring a dedicated team, an experienced digital marketing agency may be the secret weapon you’ve been looking for.
Whether you sell specialized products or provide a variety of services for your customers, a digital marketing agency can help you promote your business to new customers and build a strong foundation for success. As experts in internet marketing, the team at FirstPage Marketing knows that every business is unique and requires different marketing solutions. That’s why we’ve outlined a list of 5 things a digital marketing agency can do for you to demonstrate the value they can bring while helping you understand what to expect from their services.
5 Services Offered by Experienced Digital Marketing Agencies
A skilled and experienced digital marketing agency should be able to provide the following services for your business:
1. Search Engine Optimization (SEO)
If your website is not delivering the leads you want or you are looking for a way to outrank your competitors, SEO can give you the edge you need. Effective search engine optimization tactics can help you drive high-quality traffic at a higher rate to your website, allowing you to increase leads, build brand awareness, and improve your search engine rankings at the same time.
A skilled digital marketing agency can help you create an effective SEO strategy that focuses on quality content, keyword optimization, and user intent. This will make it easier for potential customers to gather information and find answers to their questions on your site, significantly increasing their chances of contacting you regarding your services or purchasing one of your products.
2. Marketing Strategy
When it comes to digital marketing, there’s no such thing as a “one size fits all” approach. Every business is unique and will require a unique marketing approach to ensure the best results. That’s why it’s important to create a comprehensive marketing strategy before embarking on your marketing journey.
A digital marketing agency can work with you to assess your business, target audience, and goals to deliver the perfect marketing strategy for your needs and budget. This can include the creation of a content marketing/SEO strategy, the introduction of new product lines, assisting with a pricing strategy, and developing a new geographic reach for your business.
3. Social Media Marketing
Have you ever considered using social media platforms to promote your business? Do you know which platform would be the right fit for your needs and goals? If you do not have the time to devote to social media or are unsure of how to navigate the vast and complex world of social media marketing, a marketing agency can provide you with the assistance and insights you need to make informed decisions for your business.
By utilizing the right social media platforms and advertising campaigns, you can increase your brand awareness, foster community engagement, grow your sales, and enhance your relationship with your customers. Unfortunately, social media marketing can be difficult to make time for when you are busy with your day-to-day tasks and other marketing endeavours. That’s why it’s well worth your time to partner with an agency who can promote your business on social media for you, letting you reap the rewards without the substantial time investment.
4. Pay-Per-Click (PPC) Advertising
With so many businesses vying for the attention of potential customers, it can be extremely difficult to stand out in the crowd. Thankfully, there’s PPC advertising. Also known as paid search marketing or SEM (Search Engine Marketing), PPC advertising is one of the fastest ways to get your company to the top of the search results when done correctly. By using PPC ads, your business will show up at the top of search engine results for relevant keywords, instantly establishing you as a potential solution for customers looking for similar products or services.
Showing up at the top of the search engine results can drastically increase website traffic, lead generation, and sales, making each ad well worth the investment. As noted by their name, you only pay for pay-per-click ads whenever a user clicks on them, allowing you to get a lot of value out of each ad. PPC ads can also appear on other websites through the use of remarketing placements, further increasing visibility and brand awareness. With so many elements to consider and types of PPC ads to choose from, it can be difficult to determine which approach is best for your business. By working with an experienced digital marketing agency, you can take the guesswork out of the process and focus only on solutions that will help you reach new customers and grow your business.
5. Conversion Rate Optimization
Commonly abbreviated as CRO, conversion rate optimization refers to the marketing efforts and techniques used to turn visitors on your site into customers. While it’s important to drive traffic to your website, this traffic won’t mean much if visitors don’t convert. CRO focuses on encouraging visitors to take action on your site by clicking on certain pages, downloading a file, filling out a contact form, or purchasing a product.
Effective CRO starts with strategic and appealing website design, encouraging visitors to stop, shop, or otherwise take action on your site. This is achieved via strategic placement of contact buttons, effective calls to action, and compelling copywriting. A digital marketing agency can help you create a website design and written content that ranks well while enticing visitors to convert, allowing you to turn visitors into customers.
To learn more about the digital marketing services we offer or to discuss the marketing goals for your business, get in touch with the team at FirstPage Marketing. We can be reached through our online contact form or by phone at 604-866-2230 and will be happy to answer any questions you may have regarding our services.