5 Ways to Level Up Your Digital Marketing for 2021
Well, so long, 2020. It’s been weird knowing you. Let’s hope that your successor is a bit gentler and more predictable.
Speaking of predictability, at FirstPage Marketing, we like to look ahead at what some of the biggest upcoming opportunities in digital marketing might be so that we can make great recommendations for our clients. To that end, we wanted to take a little time to reflect on where we see the best digital marketing opportunities of 2021 to be. Digital marketing is always changing, and new possibilities are always popping up, so it can help to keep track of new trends and opportunities to ensure that you are getting the most out of your marketing budget.
Digital Marketing Trends to Take Advantage of in 2021
The main opportunities for digital marketing in 2021 can be divided into two main categories: improvements on messaging and better accessibility and findability. By creating better, more personalized marketing messages and employing methods that make your business more findable in different ways, you will improve the number of eyes that your company gets in front of as well as how the owners of those eyes respond to you and what you have to offer.
With the pandemic forcing many to work from home, a higher number of people are spending more time on digital devices throughout their days. Coupled with the emergence of the first members of Gen Z into the workplace and this generation’s marked use of technology, there is an abundance of opportunity to be found in digital marketing during 2021. Some of the specific trends to take advantage of include:
1. Capitalize on Social Media
With more people working from home, the amount of time that people spend on social media has seen and unprecedented increase. Platforms like Snapchat and Instagram have seen significant increases in their numbers of users and the amount of time that users spend on their platforms, providing excellent opportunities for marketing and brand engagement. Facebook, which had seen a slow decrease in the amount of time that users spend on the app before COVID-19 hit, saw its results reversed and has grown since 2019. Now is one of the best times to use both paid and organic social media methods to expand your brand’s reach and connect better with your audience.
2. Opportunities to Engage Over Distance
During 2020, many businesses pivoted to be able to work from home or offer better online value through delivery of products, personalized services, and stronger use of digital communications. While many businesses will return to the way things were, many people and companies have become comfortable with the new modus operandi and will continue to use options that allow them to complete transactions and interactions without actually meeting others in person. Live chat systems, online appointment booking systems, video meeting programs, digital events, and Ecommerce are here to stay, and there are many ways to use them to show your company’s flexibility and availability.
3. Humanizing Your Digital Marketing Presence
With many people working from home, there is an increased opportunity to draw an audience in by giving them a feeling of human interaction. By utilizing more humanizing content and a website with more points of interaction, a company can be made more attractive to its users. It is important to differentiate between humanizing your website and content and making it casual, as not every business is suited to a casual tone.
4. More Specifically Targeted Website Content
Creating website content that is targeted towards a specific region or audience is not a new concept; however, with more people working from home and looking for an experience customized for them, 2021 is a great time to take advantage of this marketing tactic. Target landing pages or funnel pages with content that is tailored to a specific audience and their search queries. This can improve SEO as well as conversions for an audience once they access a website by making them feel as though a company’s offering applies directly to them.
5. Getting into Google’s Featured Snippets Spots
When searching within Google for certain queries, answers to questions appear in featured boxes near the top of the results page. Getting information into these featured spots is a great way to show that a company offers reliable information and is engaged in its field. Blog articles are a great way to do this, as they allow a content writer to tackle specific long-tail search queries in multiple different ways. These areas are also often featured in voice searches. Buyers will usually lean towards brands that offer better information about their products, so coming across as a knowledgeable company that offers information freely can help with conversions.
If you would like to learn more about some of the top digital marketing opportunities of 2021, or to find out about how the team at FirstPage Marketing can help you meet your goals for the upcoming year, please feel free to contact us and we can help you get any information you might need to get on the right marketing path.