What is online marketing?

Many people think that online marketing is all about having a good looking website. Maybe if you have a cool, “flat” design website your phone won’t stop ringing? Or they put all their eggs in the SEO basket and wait for the sales to skyrocket. But, the reality is, there are many spokes to the […]

Mobile Search Results
The Need For Mobile Websites

Since mobile phones were invented they have never stopped evolving. From making calls, then sending messages, email, and eventually browsing the entire Internet. It is actually more fitting to call them “mobile devices” as making phone calls has become more of a secondary function now. Because we have the entirety of the Internet at our […]

Business Priorities
Bringing Together Design & Business

Making smart design choices can mean making smart business decisions. A couple weekends ago, a few members of the FirstPage team traveled down to Seattle for An Event Apart 2014. These annual conferences cover everything web design, from emerging code trends to the user experience research. We heard from many great speakers, but one stood […]

Reflections on the 2013 Fraser Valley Fall Business Showcase

One of the only things we like more than solving tricky digital marketing challenges for our clients is meeting new people. So when we found out the Fraser Valley Chambers of Commerce were hosting another Fall Business Showcase, we knew we had to be there! On November 5, 2013, hundreds of businesses gathered together for […]

Questions for Evaluating your Marketing Results

October is here.  Like it or not, we’re now into the fourth quarter of 2013 and with that comes the challenge of ensuring the year ends as well as you envisioned it back in January.  While everyone focuses on either closing sales or building new business, forward thinking business pros will take this opportunity to […]

FirstPage Participates in the 2013 Run For Water

On May 27, 2013, rain and all, FirstPage Marketing staff laced up their running shoes and took part in the annual Run for Water in Abbotsford. The run reached an all time high this year, with 4,900 runners and $358,000 raised for clean water projects in Ethiopia. We were honoured to be a part of […]

What Is A Marketing Plan & Why Do You Really Need One?

A large part of our job involves demystifying industry buzzwords into regular, everyday language that makes sense for business owners and managers.  Today, we’re talking about the illusive “Marketing Plan.” A business plan is a concise document that outlines the business’ current marketplace position, future objectives and tactical approaches for putting the plan into action. […]

Seeing The World Through Your Customer’s Glasses

Design is often a very personal thing.  People seem to instinctively know what they like, what they dislike, what looks pretty and what qualifies as “good” design.  From a young age, we are trained to form our own opinions.  Parents reason that this instils a sense of valued independence within their children. Unfortunately, this bias poses […]