Utilizing the benefits of business blogs for marketing is one of the most effective ways to not only build brand awareness but also to provide your target audience with relevant and useful content. While having a highly optimized website is an essential part of developing a comprehensive digital marketing and branding strategy, blogging can be…
In August 2018, FirstPage Marketing attended the annual Unbounce Call-to-Action Conference in Vancouver, BC. The CTA conference was hosted at the historic Queen Elizabeth Theatre and provided great insights from digital marketing industry experts. The experience left our team feeling inspired, energized and ready to help our clients with proven digital marketing techniques. Who is Unbounce? The…
In today’s technology driven world, it should come as no surprise that practically anything and everything can be sold online. While some businesses rely on the old-fashioned brick and mortar model, no business should ever rule out the option of selling online (eCommerce), whether it is in addition to having a physical store or in…
In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics…
With over 3 million apps and websites on the Google Display Network, it is important to be able to reach current and potential customers in a timely manner with messages that are relevant to them. One of the best ways to do that is through the use of Google smart display campaigns for businesses, as…
With 2018 just around the corner, most business owners are faced with the task of trying to juggle the holiday madness and planning next year’s digital marketing strategy. While it is not too late to start planning for next year, it is important for business owners to take a hard look at the upcoming digital…
Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time…
At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to…
Rarely do you stop to think about the speed of a loading website, unless the speed is painfully slow. Images that load seem to take forever to display in the web browser and a sluggish user experience can frustrate potential customers and cause them to leave your site quicker than they arrived. While a beautiful…
At the heart of a website is the message. This is how people will get to know your business and ultimately choose you over competitors. While images are great (and beautiful), a website full of images can be slow and doesn’t always tell the full story. Writing content for your website is the essence that…