In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics […]
With over 3 million apps and websites on the Google Display Network, it is important to be able to reach current and potential customers in a timely manner with messages that are relevant to them. One of the best ways to do that is through the use of Google smart display campaigns for businesses, as […]
With 2018 just around the corner, most business owners are faced with the task of trying to juggle the holiday madness and planning next year’s digital marketing strategy. While it is not too late to start planning for next year, it is important for business owners to take a hard look at the upcoming digital […]
Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time […]
At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to […]
Rarely do you stop to think about the speed of a loading website, unless the speed is painfully slow. Images that load seem to take forever to display in the web browser and a sluggish user experience can frustrate potential customers and cause them to leave your site quicker than they arrived. While a beautiful […]
At the heart of a website is the message. This is how people will get to know your business and ultimately choose you over competitors. While images are great (and beautiful), a website full of images can be slow and doesn’t always tell the full story. Writing content for your website is the essence that […]
There is no doubt the wide spread of the Internet, its adoption rate and the continuous development of connected user devices has changed the way we do business. The boundaries or barriers that once existed like physical distances, new product education, and start-up costs are now easier to overcome by leveraging the Internet in your […]
This year, FirstPage was fortunate to attend the annual Adobe conference – Adobe Max. The conference, hosted at the Staples Centre in Los Angeles, covers advancements in technology, software, and how these things affect our jobs as developers and designers everyday. Through the numerous keynotes, events, and classes we have a few takeaways as a […]
Many people think that online marketing is all about having a good looking website. Maybe if you have a cool, “flat” design website your phone won’t stop ringing? Or they put all their eggs in the SEO basket and wait for the sales to skyrocket. But, the reality is, there are many spokes to the […]