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Blog - Digital Marketing - Page 2

Digital Marketing: Developing a Strategy

Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time than now to work on…

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Add a Pinch of Email Marketing to Your Digital Mix

At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to clearly establish the desired objectives…

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Making your website faster

Rarely do you stop to think about the speed of a loading website, unless the speed is painfully slow. Images that load seem to take forever to display in the web browser and a sluggish user experience can frustrate potential customers and cause them to leave your site quicker than they arrived. While a beautiful website full of high quality…

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Writing content for your website

At the heart of a website is the message. This is how people will get to know your business and ultimately choose you over competitors. While images are great (and beautiful), a website full of images can be slow and doesn’t always tell the full story. Writing content for your website is the essence that helps it stand out from…

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The Benefits of Internet Marketing

There is no doubt the wide spread of the Internet, its adoption rate and the continuous development of connected user devices has changed the way we do business. The boundaries or barriers that once existed like physical distances, new product education, and start-up costs are now easier to overcome by leveraging the Internet in your favour. However, to really take…

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FirstPage at Adobe Max 2015

This year, FirstPage was fortunate to attend the annual Adobe conference – Adobe Max. The conference, hosted at the Staples Centre in Los Angeles, covers advancements in website design and development, technology, software, and how these things affect our jobs as developers and designers everyday. Through the numerous keynotes, events, and classes we have a few takeaways as a team….

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What is online marketing?

Many people think that online marketing is all about having a good looking website. Maybe if you have a cool, “flat” design website your phone won’t stop ringing? Or they put all their eggs in the SEO basket and wait for the sales to skyrocket. But, the reality is, there are many spokes to the Internet marketing wheel and to…

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The Need For Mobile Websites

Since mobile phones were invented they have never stopped evolving. From making calls, then sending messages, email, and eventually browsing the entire Internet. It is actually more fitting to call them “mobile devices” as making phone calls has become more of a secondary function now. Because we have the entirety of the Internet at our fingertips, we might as well…

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Bringing Together Design & Business

Making smart design choices can mean making smart business decisions. A couple weekends ago, a few members of the FirstPage team traveled down to Seattle for An Event Apart 2014. These annual conferences cover everything website design and development, from emerging code trends to the user experience research. We heard from many great speakers, but one stood out to all…

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Google Places or Google+ Local? What do you need?

When was the last time you “Googled” something? It’s a daily habit we all rely on to find what we need. If you have a business and want customers to come to you, it only makes sense to ensure that you are in the places they are looking. Google has a full suite of tools to help businesses get noticed…

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