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Questions for Evaluating your Marketing Results

October is here.  Like it or not, we’re now into the fourth quarter of 2013 and with that comes the challenge of ensuring the year ends as well as you envisioned it back in January.  While everyone focuses on either closing sales or building new business, forward thinking business pros will take this opportunity to look back and see what’s…

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The Importance of Blogging

Blogging has come a long way since its first appearance in the late 1990’s. Blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. Today, it has grown into a platform used by millions, everyone from individuals to businesses. The simplicity of a…

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5 Tips on How to Market Your Local Restaurant

You may recall advertising in the Yellow Pages, handing out flyers, or relying on word of mouth for your business’ success; however, over the years, technology has changed these methods of communication. The conversation is now online and information is available to the customer at the touch of a button anywhere in the world. With the advancement in technology, it…

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What’s Really Behind Flat Design?

I’m sure, in the last couple months, you have heard about the new “Flat Design” – the revolutionary change in website design and development. It’s simpler. It’s cleaner. It’s to the point. A good example of this is the new icon design collection for Mac OSX. The safari icon is now stripped of all its details, embracing two dimensional features…

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What Are The New Google Enhanced Campaigns And Why Do They Matter?

The year 2000 marked a break in marketing history when Google launched the first ever self-serve online pay-per-click advertising platform, Google AdWords, and now they’re out to do it again! Google AdWords was a huge advancement in online advertising, however mobile devices have grown exponentially since then and once again has changed the way of advertising. Google has been racing…

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Google’s Love For Content

At times, companies will come to FirstPage looking for Search Engine Optimization Evaluations.  Generally speaking, people will ask three questions: How are we ranking? Where are the growth opportunities? Why aren’t we ranking as well as we used to? These are all great questions, but perhaps the most interesting one is the third.  To answer it, we need to go…

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Website Trends for 2013

2012 was a fantastic year.  As more and more digital devices flooded into the hands of people, young and old, technology continued to evolve to meet the needs of the users themselves.  In 2013, we look forward to more exciting developments, and anticipate seeing the following trends take a defining role in businesses’ digital marketing strategies. 1) The web will become more…

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Putting Content First

Often times, one of the more difficult tasks in the website design and development process is copywriting & messaging – figuring out what to say and how to say it right through conversion rate optimization.  Though there’s an industry made up of professionals who do just that (write for a living), many of our clients aren’t in that position.  So…

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Seeing The World Through Your Customer’s Glasses

Design is often a very personal thing.  People seem to instinctively know what they like, what they dislike, what looks pretty and what qualifies as “good” website design and development.  From a young age, we are trained to form our own opinions.  Parents reason that this instils a sense of valued independence within their children. Unfortunately, this bias poses a…

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An Event Apart Seattle 2012

We’ve been involved in the internet business long enough to know that one of the key differentiators between an agency that is good and another that is great is their ability to pull out and reinvest in education.  This past week we have been doing just that, attending The Art of Leadership in Vancouver on March 29, 2012 and An…

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