Blog - Digital Marketing - Page 4
Facebook Timeline For Brand Pages
As you probably are aware, trends in social media are in a constant state of flux – always changing as the medium further develops. This morning, Facebook announced a change that will affect all Pages by March 30, 2012, where Page layouts will be reconfigured to the new Timeline view. Why did they do this? To create a more unified look and…
FirstPage Video Showcase
As times change, so, too, does the value of certain elements within the traditional marketing mix. One (that we’ve talked about in the past) in particular – Video Marketing – continues to emerge as a popular request from our clients. Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their…
Protecting Your Online Reputation
In the past, companies were able to carefully nurture their brand identities, taking special attention to ensure each piece of communication sent the right message. Today, however, in our new socially interconnected world, these brands that have been built up over years can be easily damaged in seconds, taking a battering from the reality of immediate communications. Given the sheer…
Digital Marketing in 2012
2011 has come and gone. All that eggnog, mistletoe and shiny Christmas tree decorations have been finished, used and put away back into boxes. The New Year is always an exciting time for people to think back at what was, but more importantly, look ahead at what’s to come. 2012 promises to be another year to remember – online and…
Landing Pages: What are they and why are they important?
A landing page, or lead capture page, is a specific page created on a website for online visitors referred from a search engine result or marketing campaigns, such as online offers, press releases or Pay Per Click advertising. Landing pages are usually specialized and focused on a specific product or service and seek to incite visitors to take action, as…