What SEO tactics are no longer effective?

What SEO Tactics are No Longer Effective?

Since the field of search engine optimization is constantly changing and evolving, it is important to keep up with what SEO tactics are no longer effective, as things that used to get you onto the first page of Google may no longer do so. In fact, certain SEO tactics that no longer work may actually…

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How to optimize a blog article for SEO

How to Optimize a Blog Article for SEO

While posting blog articles on your website on a regular basis can help you address common questions users might have about your industry and encourage users to stay on your website for longer periods of time, taking a few extra steps to optimize your blog articles for SEO can make your work go much further….

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How to SEO Your Website for Bing

How to SEO Your Website for Bing

Even though Google is still the largest search engine and most SEO guides tend to focus specifically on ranking for Google, Bing has continued to gain popularity over the years, becoming the second most favoured search engine on the Internet. Since Bing gets the second highest amount of search traffic and also powers Yahoo, optimizing…

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boost your local search rankings

5 Ways to Boost Local Search Engine Rankings

Properly utilizing local on-page and off-page SEO strategies can help your business stay ahead of the competition and make it easy for potential customers to find your local business online. As a local web design and digital marketing company, we understand how important local SEO is to small and medium-businesses. That is why our team of…

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how to optimize your website for voice search

How to Optimize Your Website for Voice Search

In order to successfully market your business and brand, it is important to adapt to the latest marketing trends and to give your audience the best chance of finding your website. While search engine optimization used to focus mainly on text search, you now need to start optimizing your website for voice search. At FirstPage Marketing,…

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How to write for search engines and humans

How to Write for Search Engines & Humans

One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers…

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The importance of speed optimization for SEO

Why Page Speed is Important for SEO

Understanding why page speed is important for SEO and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down….

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