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What is the Difference Between On-Page SEO and Off-Page SEO?

While many people tend to think that all things search engine optimization (SEO) related fall under one category, there are actually two very distinct branches of SEO that need to be addressed in order to properly optimize a website: on-page SEO and off-page SEO. As a digital marketing company that offers a range of search engine optimization services, we understand…

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5 Ways to Boost Local Search Engine Rankings

Properly utilizing local on-page and off-page search engine optimization strategies can help your business stay ahead of the competition and make it easy for potential customers to find your local business online. As a local web design and digital marketing company, we understand how important local SEO is to small and medium-businesses. That is why our team of search marketing…

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How to Optimize Your Website for Voice Search

In order to successfully market your business and brand, it is important to adapt to the latest marketing trends and to give your audience the best chance of finding your website. While search engine optimization used to focus mainly on text search, you now need to start optimizing your website for voice search. At FirstPage Marketing, we know how beneficial voice search…

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How to Write for Search Engines & Humans

One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers that your content is king….

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Why Page Speed is Important for SEO

Understanding why page speed is important for SEO (search engine optimization) and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down….

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Online Stores: eCommerce for Abbotsford Businesses

In today’s technology driven world, it should come as no surprise that practically anything and everything can be sold online. While some businesses rely on the old-fashioned brick and mortar model, no business should ever rule out the option of selling online (eCommerce), whether it is in addition to having a physical store or in lieu of one. At FirstPage…

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New Site, Same SEO

One of the keys to carrying forward your SEO “Juice”. A new website can breathe life into your company’s online presence. With new zest and more energy, the site can help to keep your customers interested and looking for more. Naturally, you’ll want to harness this new energy, but still keep all the SEO (search engine optimization) progress you’ve earned…

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Google Places or Google+ Local? What do you need?

When was the last time you “Googled” something? It’s a daily habit we all rely on to find what we need. If you have a business and want customers to come to you, it only makes sense to ensure that you are in the places they are looking. Google has a full suite of tools to help businesses get noticed…

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What Google ‘Hummingbird’ Means For Your SEO Strategy

The biggest Google update in the last 10 years has just taken place.  Say hello to Google “Hummingbird”. In this article we offer an insightful perspective of what has changed, why, and what to do about it. The Background The first thing to understand about Hummingbird is what type of update it is. Over the last decade, Google has released a series…

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The Importance of Blogging

Blogging has come a long way since its first appearance in the late 1990’s. Blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. Today, it has grown into a platform used by millions, everyone from individuals to businesses. The simplicity of a…

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