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Blog - Marketing Strategy - Page 2

Reality Check: Does Social Media Make Sense For Your Business?

At FirstPage Marketing, we often get asked about social media marketing and whether or not it is worth it for our clients’ businesses. Given that many of our clients are B2B (business to business) companies, the question of whether or not social media can be leveraged as an effective marketing strategy tool is slightly more complex than B2C (business to…

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Add a Pinch of Email Marketing to Your Digital Mix

At FirstPage Marketing, we develop and manage a variety of different email campaigns for many of our clients. The success that we have achieved in managing email campaigns proves to us that email marketing is still a very effective marketing tool for brand development and product/service promotion. The key to successful email marketing is to clearly establish the desired objectives…

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