Web Design Tactics
Website Design Tactics: Keeping Consumers Engaged

In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics […]

Top Five Book Recommendations for Digital Marketing

Digital Marketing intelligence comes from a variety of places: through mentorship, through education and we’ve found, through excellent reading materials. It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” In the digital era, picking up a book is often overlooked because […]

Why your website needs a copywriter
Website Copywriting Services: How a Copywriter Can Help

Take a moment and imagine that your company is about to launch an exciting new website. You have partnered with a web design and development agency and you and your team are proud of the final product. You even put in the extra effort to write all of your own content because no one knows […]

Great menus make great performing websites
Great Menus Make Great Performing Websites

Confessions of a Web Designer I have a confession: I love beautiful websites. I’m one of the web designers at FirstPage Marketing (It’s me. David.) and there’s nothing more satisfying than discovering a website with an unexpected beauty and charm; when everything feels handcrafted and meticulously designed. I’ll scroll down and relish the subtle animations […]

How often should my website be rebuilt or updated?
How often should your website be rebuilt or updated?

We all know how important first impressions are. Consider the first impression that your customers are likely to have with your business. Nowadays, consumers spend a significant amount of time conducting online research about businesses, products and services before deciding whether or not to make a purchase. This online research may include checking out your […]

Rising above the fold
Rising Above the Fold

When working in online marketing and web design, you will often hear people make reference to the importance of the “fold”. The “fold” refers to the area of a website or landing page that users see when a page first loads in their web browser. Simply speaking, it is the content that displays before scrolling. […]

Website Development
Pros and Cons of Using WIX & Squarespace

You need a website, why not do it yourself? If you are on the hunt for a new website or a website refresh, you have undoubtedly had the thought that you can create the website yourself. This is not a crazy thought! Do a Google search for “Build your own website” and you will notice […]

Mobile Responsive Website Design
Responsive Websites for You and Everyone Else

By now, it is safe to say that we all have a smartphone in our pocket or a tablet nearby. The popularity of these devices has overtaken desktop computers and laptops, making them the top choices for people to use when searching out information or performing day-to-day online tasks; however because the screen size of […]

Web Logo Design
Why your logo doesn’t have to be big

We have all experienced this: you just purchased a great new item for the house and are really excited to get it home and use it. In my case it was a fridge. It arrived from the courier and my wife and I got it upstairs and opened the box. The fridge is big, shiny, […]

What is a wireframe?

As with any design process, the early stages are full of excitement, brainstorming, and of course strategy. At FirstPage, we focus on a few main goals for the new website and develop strategies around achieving those goals. A wireframe allows our design team to articulate our strategies in the form a physical drawing. A wise […]

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