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Online Stores: eCommerce for Abbotsford Businesses

In today’s technology driven world, it should come as no surprise that practically anything and everything can be sold online. While some businesses rely on the old-fashioned brick and mortar model, no business should ever rule out the option of selling online (eCommerce), whether it is in addition to having a physical store or in lieu of one. At FirstPage…

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Website Design Tactics: Keeping Consumers Engaged

In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics for keeping  consumers engaged can…

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Top Five Book Recommendations for Digital Marketing

Digital Marketing intelligence comes from a variety of places: through mentorship, through education and we’ve found, through excellent reading materials. It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” In the digital era, picking up a book is often overlooked because subjects are being covered in…

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Website Copywriting Services: How a Copywriter Can Help

Take a moment and imagine that your company is about to launch an exciting new website. You have partnered with a web design and development agency and you and your team are proud of the final product. You even put in the extra effort to write all of your own content because no one knows your brand better than you…

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Great Menus Make Great Performing Websites

Confessions of a Web Designer I have a confession: I love beautiful websites. I work on the website design and development team at FirstPage Marketing (It’s me. David.) and there’s nothing more satisfying than discovering a website with an unexpected beauty and charm; when everything feels handcrafted and meticulously designed. I’ll scroll down and relish the subtle animations and HTML5…

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How often should your website be rebuilt or updated?

As website design and development professionals, we all know how important first impressions are. Consider the first impression that your customers are likely to have with your business. Nowadays, consumers spend a significant amount of time conducting online research about businesses, products and services before deciding whether or not to make a purchase. This online research may include checking out…

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Rising Above the Fold

When working in Internet marketing and website design and development, you will often hear people make reference to the importance of the “fold”. The “fold” refers to the area of a website or landing page that users see when a page first loads in their web browser. Simply speaking, it is the content that displays before scrolling. A long-established principal…

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Pros and Cons of Using WIX & Squarespace

You need a website, why not do it yourself? If you are on the hunt for new website design and development or a website refresh, you have undoubtedly had the thought that you can create the website yourself. This is not a crazy thought! Do a Google search for “Build your own website” and you will notice a large number…

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Responsive Websites for You and Everyone Else

By now, it is safe to say that we all have a smartphone in our pocket or a tablet nearby. The popularity of these devices has overtaken desktop computers and laptops, making them the top choices for people to use when searching out information or performing day-to-day online tasks; however because the screen size of these devices is much smaller,…

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Why your logo doesn’t have to be big

We have all experienced this: you just purchased a great new item for the house and are really excited to get it home and use it. In my case it was a fridge. It arrived from the courier and my wife and I got it upstairs and opened the box. The fridge is big, shiny, and also sports a big…

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