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Common Challenges When Choosing Keywords

common challenges when choosing keywords

While choosing the right keywords for your website page or blog article is essential for SEO purposes, knowing which keywords to choose can often feel like a complex process. In order to help you select the ideal keywords for your content, the dedicated team of professionals from FirstPage Marketing has compiled information about some of the most common challenges when choosing keywords.

We will explore some of the typical challenges you could encounter while choosing keywords in this article, from competition and relevancy to shifting market conditions and the value of long-tail keywords.

Learn about some ways to improve SEO quickly.

What are Keywords?

Search engines can better grasp a piece of content’s core subject by using words or phrases known as keywords. By including pertinent keywords in your material, you may increase its visibility in search engine results pages and increase the number of people who can find it when seeking information on that subject.

Keywords are crucial to search engine optimization since they aid search engines in comprehending the content of a webpage; however, choosing the right keywords can present different challenges, some of which are as follows:


Your keywords must be pertinent to the information on your website. Since search engines prefer websites that provide their consumers with relevant material, relevance can present a difficulty for keyword selection. In some cases, search engines may penalize your website by decreasing its search engine rating if the keywords you select for it are not pertinent to the content of your pages, which, in turn, may lead to reduced traffic, visibility, and conversion rates.

Long-Tail Keywords

Long-tail keywords are phrases that are frequently lengthier and more specific to the information on your website or blog; however, finding the right long-tail keywords might be challenging. When selecting long-tail keywords, it is important to keep in mind that they often have lower search volumes, which may result in less traffic clicking through to your site after searching for those terms. This is why long-tail keywords typically provide a great option for blog article topics, rather than for service or product pages on your website.

Differing Trends

Changes in the popularity of particular phrases over time and the potential emergence of new keywords as search behaviour changes present a challenge for keyword selection. This means that, if recent trends develop, the keywords you select for your website may become less relevant or even ineffective; therefore, continuous study and analysis of search engine data and user activity are necessary to ensure you are keeping your keyword selection up to date.


Due to the possibility of several other websites targeting the exact phrases you use, competition is a challenge when choosing keywords. Choosing the same keywords as your competitors means that you will have to out-compete these websites to rank better on search engine results pages.

If you need assistance with your SEO strategy, please contact the experts at FirstPage Marketing. Our specialists can provide you with the advice you need to thrive online. To learn more, contact us through our online contact form.

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