Google Places or Google+ Local? What do you need?

When was the last time you “Googled” something? It’s a daily habit we all rely on to find what we need. If you have a business and want customers to come to you, it only makes sense to ensure that you are in the places they are looking.

Google has a full suite of tools to help businesses get noticed online. From pay-per-click advertising to optimization platforms, there really are a lot of options.  The problem is that these tools can get confusing. With Google Places and the emergence of Google+ Business Pages, it’s hard to know what to do and where to start. Here are two options and what they can do for you.

Google Places

Have you ever searched for a business and had an extended search result show up on the side of the Google results page? This is what Google Places can do for your business. After starting setting up your Places account, your business will begin appearing as an extended result when visitors search for your business specifically. Google Places allows you to display:

  • Address
  • Phone number
  • Business hours
  • Photos

 

This information can be vital to attracting customers. The information is quickly presented in front of them with no hassle. With this tool, you also give customers the option of reviewing your business. More than just word of mouth, this provides other prospective customers with evidence of the quality you deliver, available out in the open for everyone to see.

Google+ Business

If you are familiar with Facebook pages, then you are likely also fairly familiar with Google+ Business pages. Not only will Google+ allow you to post the same contact information as Google Places, it will open the way for communication between your customers and the business. You can make posts for your customers to view and comment on. This is an important step in the road to building your brand and direct relationships with customers. Google+ users can also follow your page to get the latest updates directly from you.

What Do You Do Now?

Setting up both a Google Places and Google+ Business page can have a great impact on your business. You will start to appear on more search results for local customers, gaining more traction and business over time. You will be able to see what people are saying about your business and bring your own voice out.

If you think your business needs a boost in its online presence, there are many options for you. At FirstPage Marketing, digital marketing is what we do. To start moving your business forward get in touch with us and we would be happy to help your business grow.


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