Google Smart Display Campaigns for Businesses
With over 3 million apps and websites on the Google Display Network, it is important to be able to reach current and potential customers in a timely manner with messages that are relevant to them. One of the best ways to do that is through the use of Google smart display campaigns for businesses, as these campaigns make it easy for you to target the right customers with tailored and creative messages.
At FirstPage Marketing, our team of Internet marketing professionals understand how important it is for businesses to be able to reach customers across a wide range of platforms. That is why we offer a wide range of digital marketing services, including smart display campaigns, that are tailored to each client’s specific needs.
What are Google Smart Campaigns?
Smart display campaigns work to manage all of the complex variables that make up display advertising in a simple and intelligent way, making it almost effortless for businesses to broaden their customer base and win new conversions. Smart display campaigns also show ads in a wide variety of formats across the Google Display Network, allowing businesses to reach customers at every single stage of the buying cycle.
The Benefits of Smart Display Campaigns
Take all the guesswork out of targeting, bidding, and ad creation by allowing Google smart display campaigns to do the work for you. All you have to do is enter in the building blocks for the ad (headlines, images, and logos) and the smart display campaign will work to find as many customers as possible within the CPA bid and set budget. Google smart display campaigns also make it easy to create the best ads for potential customers by combining the headlines, descriptions, images, and logos that perform the best across the Google Display Network.
Optimizing Your Smart Display Campaign
While Google smart display campaigns take care of the majority of the grunt work when it comes to creating effective ads, businesses have control over some of the campaigns key features, including:
- Campaign budget – businesses can choose to scale up or down their budget in order to help create successful and effective ads.
- Target cost per action (CPA) – businesses owners have the option to lower their target CPA if they are disappointed by the one set by the smart display campaign.
- Ad assets – make sure to routinely check ad assets (headlines, descriptions, images, etc.) and replace anything that is not performing well.
- Ad placement – while businesses may not be able to select which websites and apps their ads run on, they can choose to exclude individual placements from showing their ads. This can help eliminate poorly performing placements, saving future ad dollars.
While tackling Google smart display campaigns can be challenging for some business owners, they do not have to face the challenges alone. At FirstPage Marketing, we offer a wide range of digital marketing services that are designed to help our clients create successful ad campaigns across different platforms. If you would like to learn more about Google smart display campaigns for businesses, or if you are interested in one of our services (Internet marketing, print marketing, and website design and development), please contact us today.