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How Can Digital Marketing Help You Grow Your Business?
The world of marketing has changed drastically over the past decade. While flyers, radio ads, outdoor billboards, and other methods of traditional marketing are still popular choices for various businesses, they are no longer the only option available. As consumers continue to spend more time on social media, using apps, or browsing the web, digital marketing has risen exponentially in popularity. While the field of digital marketing can be a bit intimidating, it is vital for growing your business and gaining the edge over your competitors. As experts in internet marketing, the team at FirstPage Marketing knows that effective digital marketing is a key ingredient for continuous and sustainable business growth. That’s why we have provided some information to demonstrate how digital marketing can help you grow your business now and in the future.
4 Benefits of Digital Marketing for Business Growth
Digital marketing supports the growth of small and large businesses alike by providing the following benefits:
1. Targeting the Right People
While traditional marketing tactics are focused on reaching as many people as possible, digital marketing tactics focus on targeting specific individuals—or buyer personas—that are interested in your company and the products/services you provide. These buyer personas are created by using attributes such as age, gender, hobbies, income, and occupation, allowing you to direct your marketing efforts toward consumers that are far more likely to convert.
Search engine optimization (SEO) allows you to optimize your website for location-specific keywords based on your business or industry. For example, you can optimize for “Vancouver electrician” or “commercial electrician Vancouver”, instead of targeting broad keywords like “electrician”. When users type these regional keywords in a search engine and you appear near or at the top of the results, they will likely click on your site. This click signifies that you have reached your target demographic due to your local SEO optimization efforts.
2. Measurable Results
Your marketing efforts won’t mean much if you can’t measure the results. While it can be difficult to track the effectiveness of billboards, newspaper ads, and other forms of traditional marketing, digital marketing is easy to track and measure over time thanks to various analytics platforms and an abundance of data. This gives you all the information you need to determine if your campaigns are working or if they need to be adjusted. In addition to tracking the viability of current campaigns and marketing efforts, you can also use this information for future campaigns to increase your chances of success.
One of the biggest advantages of real-time measuring and monitoring for businesses is the ability to make instant changes to your approach. If analytics tell you that a particular tactic isn’t working, you can redirect your resources to the ones that are providing results, allowing you to reduce unnecessary expenses while increasing conversions and helping your business grow.
3. Levelling the Playing Field
When it comes to marketing, one of the biggest challenges for small local businesses is their modest marketing budget, especially when compared to large companies and corporations. While larger companies can afford to spend more on traditional marketing such as TV ads, billboards, and print, smaller businesses will have a hard time competing with these companies for the attention of consumers.
Whether it’s through SEO or platforms like social media, digital marketing is far more cost-effective than traditional marketing while remaining accessible to businesses of any size. This allows local businesses to reach the same number of people at a fraction of the cost, levelling the playing field by reducing the marketing gap between small businesses and large corporations. By using digital marketing, you can compete with larger companies without spending over your budget.
4. Appealing to Mobile Consumers
Mobile users have passed desktop users over the past few years, with more than half of all searches being performed via a mobile phone. As the number of mobile searches will continue to grow over time, optimizing for mobile consumers has never been more important. To support the growth of your local business, you need to reach this mobile population through your digital marketing and SEO efforts.
A great way to increase your chances of conversions for mobile viewers is to ensure that your site is mobile-friendly. If your site doesn’t display well on a mobile phone, users will likely navigate away from it and check out a competitor. By investing in digital marketing and making your website responsive for mobile devices, you are ensuring that your business is putting its best foot forward for every viewer regardless of the device they are using.
For more information on digital marketing, website design, or search engine optimization, get in touch with the experts at FirstPage Marketing. We can be reached through our online contact form or by phone at 1-800-676-4393 and will be happy to answer any questions you may have regarding our services or how we can help you grow your business.