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How Often Should You Publish Blog Articles on Your Website?

Blogging28 February 2019

Consistently publishing new blog articles can be an integral part of search engine optimization and driving organic traffic to your website and generating new solid business leads. While there is no magic frequency for how often you should publish blog articles on your website, there are a few factors that you should consider that will help you determine the right number of blog articles to post per month for your particular business.

As a digital marketing company, we know that publishing new blog articles can be a great way to keep your website fresh and relevant. That is why our team of internet marketing professionals has compiled some of the factors that you will need to consider before deciding how many blog articles should be posted to your website each month. In case you need help with writing blog articles for your website, check out this guide on how to write a successful blog article.

More Blog Posts Equals More Website Traffic

In most cases, the more blog articles you post to your website in a month, the greater your chances of driving more organic traffic to your website. This is because, with the current search engine algorithms, consistently publishing new blog articles can help ensure that your website is being regularly crawled and indexed.

Companies that post an average of three to five times a month or around once a week tend to see twice as much website traffic as companies that do not post at all. While there is no set number of blog articles that businesses should post on a regular basis, businesses that commit to posting regularly tend to reap the biggest rewards in terms of website traffic.

Learn more information about the benefits of business blogs for marketing.

Create a Regular Blog Article Schedule

Creating a regular blog article schedule that prompts you to write and post articles consistently can help increase brand loyalty with your customer base, as your audience will know when to expect new content. Since search engines tend to give higher preference to websites that are regularly updated, consistently posting blog articles can also help boost your website in search engine rankings.

How do you optimize blog articles for SEO?

Always Put Quality Before Quantity

While posting more blog articles is often better than posting less articles, creating content just for the sake of creating content can decrease your website’s authority. When producing content for new blog articles, it is important to always put quality before quantity. Make sure to only write on topics that are relevant to your brand and target audience, that your articles are timely and well-researched, and that your articles are free from any grammatical or spelling errors.

Learn how to write quality content.

Post at Times that Work Best for Your Audience

Knowing what days and times of the week your target audience is most active online can help you ensure that your articles are being published when they are most likely to be seen by your audience. Publishing your blog articles at peak times of the day can also help increase traffic and encourage more user engagement.

How often should you share your articles on social media?

Consider Available Resources and Capacity

Businesses with limited resources and no dedicated writer on the team can often be overwhelmed by maintaining a regular blog posting schedule each month. Since it is important to stick to a consistent and realistic blogging schedule, make sure to only publish what your business can handle based on your available resources and work capacity.
If you are splitting your time between writing blog articles and other business tasks, consider starting with only writing and posting one or two new blog articles each month. Then, if you are looking to increase your website traffic even more, consider outsourcing your blog article writing to a trusted digital marketing agency and increasing your number of posts per month.

Learn more about the importance of blogging.

While there is no set number of blog articles that should be posted to your website each month, consistently posting high-quality articles can help increase brand loyalty and boost website rankings. If you would like to learn more about how often you should publish blog articles on your website, contact our expert team today.

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