How Often Should You Post to Social Media?
While there is no secret, magic formula for posting to social media because what works for one business may not work for another, a business can easily reach and interact with its target audience by focusing on using proven posting strategies.
As digital marketing experts, we understand that determining how often you should post to social media can often be a challenge. That is why we offer a range of social media marketing services that are designed to help businesses properly setup and manage their social media accounts.
Proven Social Media Posting Strategies
In order to be truly successful on social media, businesses should consider using the following social media posting strategies:
1. Aim for Consistency Over Frequency
Rather than trying to post a bunch of random content whenever you have free time, creating a consistent plan and sticking to it will provide stability that viewers will come to depend on. Whether you decide to post on social media twice a day or twice a week, it is important to create or curate content to fill that set schedule. Posting at consistent times will make it easier for viewers to know when they can expect fresh content from you.
2. Aim for Quality Over Quantity
The only thing worse than not posting content on social media is posting pointless content. Since posting poor-quality content can often lead to losing followers, make sure to focus on providing quality content and information that viewers will actually find helpful.
It is also important to keep in mind that the chances of your content being pushed into someone’s newsfeed have been reduced due to social media algorithm changes. This means that businesses will need to attract potential consumers by posting something that is worthwhile for them to digest.
3. Set Goals and Objectives
While focusing on consistently posting high-quality content is extremely important, every business will also need to take the time to evaluate its overall social media strategy. In other words, if you are not sure what your reasoning is for posting to social media, you will never be able to gauge if the posts are successful or not.
Social Media Posting Best Practices
In addition to using proven social media posting strategies, businesses should also follow best practices for posting content to help maximize their social media posts. Some of the best practices for posting on social media include:
Tailor Content to Each Network and Audience
Before posting content on any platform, it is always a good idea to consider which types of content are best suited for each social media network. If you decide to use the same content across multiple platforms, consider changing up the copy, hashtags, and emojis for each post. While it may take longer to tailor the content for each post, it will help ensure that you are providing quality content for users.
Engage with Your Audience
When it comes to using social media, posting content is only half of the equation. Social media is all about being reactive, which means that every business should spend time responding to people who comment on its posts. The faster you are able to respond to posts and comments, the more human your brand will seem to consumers and the greater the chance that your community will grow.
While there is no magic formula for how often you should post to social media, using proven posting strategies and best practices will help you expand your business reach online. To learn more about posting content on social media, get in touch with the digital marketing experts today.