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How Responsive Mobile Design Can Increase Conversions
Smartphones have drastically changed how people use the internet. Although people still use desktop computers to browse the web, many websites see more than 50% of their traffic coming from mobile devices. Many websites are designed to be mobile-first, while others are meant primarily for computers; however, the best way to craft a website is usually to use mobile-responsive designs. Doing so ensures that the website will function well on any screen size, including mobile phones, tablets, and computers.
Designing a website can be a complicated process, especially when you need to think about including mobile-responsive designs. The team at FirstPage Marketing has been designing websites for over 20 years, and we always ensure that our work performs well on any device.
What is Responsive Web Design?
Mobile-responsive web design is the process of creating a website that works well and looks great on various screen sizes. Websites with responsive designs flex to fit within the boundaries of the screen they are being viewed through. Because properly designed responsive websites adjust based on screen size, they shouldn’t appear with gaps at the edges of the page or with the wrong size of text and buttons, making them easy to navigate regardless of what kind of device they are viewed on. Well-designed responsive websites usually rearrange content to avoid shrinking images, buttons, and text so that it can still be viewed easily. They also usually include a different arrangement for menus so that links don’t jumble together at the top of a page.
How Can Mobile-Responsive Websites Improve Conversions?
What constitutes a conversion will vary depending on the goals of each website. Some websites are geared towards making sales through eCommerce or ordering systems, while others focus on contact form submissions or gathering contact lists. Acts that signify the completion of these goals are called conversions. Properly designed websites drive visitors towards the completion of these goals and mobile-responsive websites do so across all devices. Some important ways that responsive website designs can increase conversions include:
Improving the User Experience
People don’t like websites that do not adjust to the device they are using. It leads to a jarring experience and frustration for the user, causing them to take their business elsewhere. If a website is built without responsive designs, all kinds of functional and aesthetic issues can arise. In most cases, aspects of a website designed for computers will appear tiny and illegible on a mobile device, while a website designed primarily for mobile devices will be awkward to navigate using a mouse and keyboard and icons can appear large and gaudy on bigger screens. A well-designed website that uses responsive code will look good no matter what device or browser it is viewed on, leading to a smoother user experience and website visitors who are primed and ready to convert.
Widening the Sales Funnel
A website that functions well on any device has a wider audience than one that only works for desktop computers. Implementing responsive mobile designs ensures that potential customers will not be ruled out simply because they are using a device that is not compatible with the website. As the size of the group of website users increases, so too does the number of website conversions.
Better Online Visibility
Google prioritizes websites that have mobile-responsive designs over those that do not when it determines which results to show for any given search. When a website implements responsive code, it will show up for more relevant searches, thereby increasing its audience size. As mentioned above, as the audience grows, the number of conversions tends to grow as well.
If you would like to learn more about how to improve the conversion capabilities of your website through better designs and digital strategies, the team at FirstPage Marketing would love to help. Give us a call and we can help you get started.