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How to Choose a Good Marketing Agency for a Small Business
As a small business, there are tons of things that you need to worry about, so delegation is always a good practice whenever possible. One aspect of a business that can be extremely beneficial to have handled by an outside source is marketing. When you delegate marketing to a professional team, you get access to a wide base of experience and skillset at a level that can often be hard to find when working with a single internal marketing manager. Choosing the right team to handle your marketing can be difficult, so it can be helpful to have some pointers on what to look for in a marketing team to help your small business succeed and grow. At FirstPage Marketing, our internet marketing team has been in the industry for over 20 years, and we are always ready to help new companies grow and develop.
Small Businesses: What to Look for in a Marketing Agency
You should be confident that your marketing agency can handle whatever you throw at them, even if it is just to make a recommendation to use another contractor or connection if the work you need to be done is not within their wheelhouse. Some of the top things to look for in a marketing agency for your small business include:
It’s hard to find an agency that does it all, but many marketing companies are able to tackle a wide variety of tasks due to the experience level of their respective teams. Look for a company that has a diverse team with specializations in a couple of different sectors to ensure that they won’t be thrown off by anything you need them to do. For example, if you need a digital marketing agency that can handle blogging, social media posting, and email campaigns, it is important to ensure that they have experience with each of these tasks.
A team that simply jumps into trying to sell you on marketing services without thought for strategy or your company’s direction is usually not the kind of team that will take you far. Strategizing which channels to use, timelines for rollouts, how to combine channels for maximum effect, and other important factors will ensure that you are able to get the most out of your marketing.
Physical Office Space
Although plenty of people are working from home now (and there is no problem with that), it is still important to have a physical space where you can meet your team and where they hopefully occasionally meet one another to collaborate. Face-to-face communication is important, especially if you are going to be trusting your marketing team with driving growth for your business.
Nobody likes mysterious pricing or uncertainty about deliverables. Look for a team that is upfront about how they operate, gives you access to reports or reporting systems, and doesn’t dance around when it comes to pricing and invoicing. It is important to know what is going on in your business, so be sure that the agency you choose to work with does not try to keep that information from you.
It is important to work with people who understand your industry. If your chosen marketing company does not have a background working with others in your industry, be sure to ask them about the standards for research to ensure they get to know your company and your offering.
If you would like to speak with a marketing agency that has helped hundreds of small businesses in a massive variety of industries, call the experts at FirstPage Marketing. Our team will be happy to help you achieve your marketing goals!