Why a Mobile-Friendly Website is Important for Your Business

Why a Mobile-Friendly Website is Important for Your Business

As the Internet has continued to evolve over the years, so has the way that users access the Internet. Since tablets, laptops, gaming devices, watches, and mobile devices are used by over 55% of consumers to find your website, it is extremely important for your business to have a mobile-friendly website.

At FirstPage Marketing, our team of Internet marketing professionals understands the importance of having a mobile-friendly website for any type of business. That is why we offer a wide range of performance-driven digital marketing services, including website design and development for creating responsive, mobile-friendly websites.

What is a Mobile-Friendly Website?

Mobile-friendly websites work to display properly on smaller screens, such as smartphones and tablets, by formatting the website content and interface in a mobile-friendly manner. While there are several types of mobile website options that you can choose from, responsive websites are the most mobile-friendly option, as they are designed to display content across all devices in an aesthetically pleasing and easy to read format.

How a Mobile-Friendly Website Will Benefit Your Business

Having a responsive, mobile-friendly website can offer a wide range of benefits to your business, while still offering your visitors a positive experience. Some of the different benefits of having a responsive website include:

Improved User Experiences

In today’s world, Internet users tend to care almost as much about the experience a website provides as much as finding the actual information they are searching for. Since mobile devices have a reduced screen size, users will often gravitate more towards websites that offer visually appealing, easily digestible sections, while avoiding websites with poor mobile layouts.

Faster Loading Speeds

One of the most important factors that users look for in a website is how fast the pages load. In most cases, normal websites that have not been optimized for mobile devices will load slowly or not at all, while mobile ready websites will load quickly. This is because a responsive website’s code is structured in a way that makes the website completely compatible with mobile devices.

Improved Mobile Search Result Rankings

Since more and more users are shifting to using mobile devices rather than desktop computers, search engines like Google have begun to follow the trend, favouring responsive websites over websites that have both a desktop and a mobile version. Having a responsive, mobile-friendly website can not only help boost your business’ website in search result rankings but will also help keep your website relevant as search engines continue to make changes that favour mobile users.

Responsive Websites Keep Businesses Ahead of the Curve

While the online world is notoriously known for its fast changes and drastic updates that can often throw a website off track or interrupt the flow of a business, having a responsive website design can help protect your business from search engines continuously updating for new mobile trends. Using a mobile-friendly website for your business will also ensure that you are able to provide consumers with the best possible user experience, no matter how cellphones change or what new devices hit the market.

If you would like to learn more about why a mobile-friendly website is important for your business, or if you are interested in one of our digital marketing services (Internet marketing, print marketing, marketing strategy, search engine optimization, website design and development, or social media marketing), please contact us today.