Online Stores: eCommerce for Abbotsford Businesses
In today’s technology driven world, it should come as no surprise that practically anything and everything can be sold online. While some businesses rely on the old-fashioned brick and mortar model, no business should ever rule out the option of selling online (eCommerce), whether it is in addition to having a physical store or in lieu of one.
At FirstPage Marketing, our team of Internet marketing professionals understand how important eCommerce is for certain business models. That is why we offer a wide range of digital marketing services, including website design and development and search engine optimization, for integrating online stores onto CMS websites.
Find out if WordPress is a good CMS for your business.
The Benefits of Online Stores for Businesses
Before deciding whether or not an online store is the right option for your Abbotsford business, it is important to first analyze the business or business plan to see if selling online will work for your brand. Some of the main benefits of eCommerce include:
1. eCommerce has lower start-up costs
Compared to opening and running a physical store, online stores can be a cost-effective option, especially for start-up businesses in Abbotsford. Business owners who choose to run an online store rather than a brick and mortar store will not have to worry about rent, utility expenses, property taxes, and insurance, but can, instead, spend their start-up money on getting a professionally designed and developed website. Once the website is up and running, business owners will only have to pay a small monthly hosting fee to keep their store online.
2. An online store has greater customer reach
One of the main benefits of utilizing an online store for your Abbotsford business, is that it will allow you to reach more potential customers than could ever walk into a physical store. While online stores can be tailored to market to a local client base, being online also provides the option of catering to potential customers around the world. Unlike with brick and mortar shops, the only boundaries online stores have to face are shipping rates, overseas taxes, and the wait the customer will have before the order arrives.
3. Quick inventory changes
Through the use of eCommerce, business owners are able to make quick changes to their inventory without the hassle of having to update multiple systems. Something as simple as changing the price of a product can be done on the websites back end by changing the products’ price field. This means never having to worry about changing the price on each individual product, the price on the shelf, and the price in the inventory system.
4. Measured results with digital marketing
While online stores might not be ideal for all business models or websites, businesses that are able to implement an online store need to ensure the site is being properly marketed. Pay-per-click advertising and Search Engine Optimization (SEO), when done properly, can help business owners reach more and more customers by targeting specific demographics. Pay-per-click ads and SEO results can also be measured, which means your marketing campaign will always be improving and changing.
Follow these 5 ways to boost local search engine rankings to help convert more users into paying customers.
Utilizing an online store can make a world of difference for many business models, especially when it comes to reaching a wider customer base. At FirstPage Marketing, we offer a wide range of digital marketing services for online stores. If you would like to learn more about whether or not an online store will work for your website, or if you are interested in one of our services (Internet marketing, print marketing, marketing strategy, search engine optimization, social media marketing, and website design and development), please contact us today.