How the top area of a website generates results

How the Top Area of a Website Generates Results

We have all experienced it: you click on a Google search result and are taken to a website with a barrage of graphics and messages. The page you are viewing is so completely cluttered with information that you are not sure where to look or click. Here is a great example:   While this example…

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FirstPage at the 2018 Unbounce Call-To-Action Conference

In August 2018, FirstPage Marketing attended the annual Unbounce Call-to-Action Conference in Vancouver, BC. The CTA conference was hosted at the historic Queen Elizabeth Theatre and provided great insights from digital marketing industry experts. The experience left our team feeling inspired, energized and ready to help our clients with proven digital marketing techniques. Who is Unbounce? The…

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How to write a blog article in 2018

How to Write a Successful Blog Article in 2018

Knowing how to write a successful blog article in 2018 is an important tool to have in your digital marketing toolbox. When blog posts are written properly, they can help drive valuable traffic to one’s website. This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings,…

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Are social media hashtags relevant in 2018?

Are Hashtags Still Relevant on Social Media in 2018?

While most businesses, nowadays, tend to favour social media as a way of connecting and communicating with their target audience, a lot of businesses do not know how to properly use social media platforms to their advantage. One of the aspects of social media that business owners have a hard time mastering is the hashtag,…

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How to perform website security audits

How to Perform a Website Security Audit

As cyber-attacks and hacking become more and more common on the Internet, businesses have to start working harder to ensure the security of their online presence. One of the best ways to ensure the overall safety of a website is to perform a website security audit. Performing website security audits allows businesses to find any…

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Web Design Tactics

Website Design Tactics: Keeping Consumers Engaged

In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics…

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Top Five Book Recommendations for Digital Marketing

Digital Marketing intelligence comes from a variety of places: through mentorship, through education and we’ve found, through excellent reading materials. It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” In the digital era, picking up a book is often overlooked because…

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