Blog - Page 2

The latest news.

What could be better than pouring yourself a cup of coffee, feeling the heat seep through the edges of the mug, warming your hands as you sit down to marvel at the latest and greatest news in digital marketing and web design?

If you're anything like us, nerding out over everything from SEO and content writing to email marketing and website development is your jam. That is why we aspire to provide marketing lovers everywhere with the tastiest informational treats and tidbits about the everchanging, fascinating world of digital marketing and website design.

Here, you will find everything interesting (at least, what we think is interesting) about dabbling in internet marketing. Whether you want to learn more about optimizing a website for search engines or how to properly layout a website page, we strive to provide something for everyone. Scroll down to read some of our latest articles or reach out to us to chat about your favourite topics.

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The Role of Storytelling in Web Design

Website Design30 November 2023
storytelling in web design

Similar to how authors craft captivating stories, web designers blend a variety of elements to share a brand’s journey, becoming storytellers in their own right. But what’s the role of...

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Tips for Maximizing Your PPC Advertising ROI

PPC Advertising29 November 2023

Diving into the world of Pay-Per-Click (PPC) advertising can be a game-changer for any business; however, like anything else, it’s not a “set it and forget it” thing. At FirstPage...

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How to Build & Keep Customer Relationships Online

Marketing Strategy23 November 2023
how to build and keep customer relationships online

In today’s digital age, building and maintaining strong customer relationships online is essential for businesses of all sizes. A solid online customer relationship can lead to brand loyalty, repeat business,...

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How to Create a High-Converting Landing Page

Digital Marketing14 November 2023
how to create high-converting landing pages

At FirstPage Marketing, we understand the importance of having every piece of your digital puzzle fit perfectly, and that a well-designed landing page can mean the difference between a loyal...

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The Dos and Don’ts of Mobile Marketing

Digital Marketing1 November 2023
the dos and don'ts of mobile marketing

In today’s digital landscape, mobile marketing has emerged as a crucial avenue for businesses to engage their target audience effectively. With smartphones becoming an integral part of people’s lives, understanding...

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Best Practices for Website Navigation

Website Design26 October 2023
best practices for website navigation

When it comes to web design, ensuring users have a smooth and enjoyable experience is the ultimate goal. At the core of achieving this goal is having a website navigation...

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How Can Chatbots Enhance Customer Experience?

Uncategorized19 October 2023
how can chat bots enhance customer experience

In today’s digital age, where businesses strive to provide seamless and efficient customer service, chatbots have emerged as valuable tools for enhancing the customer experience. These AI-powered virtual assistants have...

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What Key Website Metrics Should You Monitor?

Digital Marketing11 October 2023
what key website metrics should you monitor

In the ever-evolving world of digital marketing, a business’ website stands as a cornerstone of their brand’s online presence. After investing time, energy, and resources into building and maintaining a...

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The Importance of Colour Psychology in Web Design

Website Design29 September 2023
the importance of colour psychology in web design

In the digital age, every detail of your website matters, and colour is no exception. At FirstPage Marketing, we understand the importance of colour psychology in web design. That’s why...

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How to Craft Compelling Calls-to-Action

Marketing Strategy27 September 2023
how to craft compelling calls to action

A successful marketing strategy is grounded in compelling calls-to-action (CTAs). These prompts guide your website visitors on their journey, nudging them closer to becoming customers. But the question is: how...

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