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The latest news.

What could be better than pouring yourself a cup of coffee, feeling the heat seep through the edges of the mug, warming your hands as you sit down to marvel at the latest and greatest news in digital marketing and web design?

If you're anything like us, nerding out over everything from SEO and content writing to email marketing and website development is your jam. That is why we aspire to provide marketing lovers everywhere with the tastiest informational treats and tidbits about the everchanging, fascinating world of digital marketing and website design.

Here, you will find everything interesting (at least, what we think is interesting) about dabbling in internet marketing. Whether you want to learn more about optimizing a website for search engines or how to properly layout a website page, we strive to provide something for everyone. Scroll down to read some of our latest articles or reach out to us to chat about your favourite topics.

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What is Off-Page SEO and Why Does it Matter?

Search engine optimization includes a wide array of types of work and tasks that can be done in order to improve a website’s online visibility. While there are many different...

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A Detailed Guide on Google’s SERP

Digital Marketing5 April 2022

It’s an old joke within the world of digital marketing that the best place to hide something is on the second page of Google search results, because nobody ever goes...

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Building Trust and Authority with Website Content

Blogging, Content Writing29 March 2022

When it comes to websites, trust and authority are two elements that are commonly overlooked. Trust and authority are qualitative measures that increase the overall visibility and ranking of your...

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Common Email Marketing Myths

Email Marketing8 March 2022

Did you know that the Great Wall of China cannot actually be seen from space? Or that cracking your knuckles does not give you arthritis? There are all sorts of...

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How Market Research Can Enhance Your Digital Marketing

Whether your business is just starting out or it’s been around since the days of the woolly mammoth, research into your current market is vital for true success. Marketing without...

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Content Writing vs. Copywriting: What’s the Difference?

Content creation is a vital part of digital marketing for any business regardless of its size or the industry they operate in. As the driving force behind all successful digital...

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How to Choose the Right SEO Keywords

There are only 171,146 words in the English language, and the average native English-speaking individual has between 40,000 words stored away in their passive vocabulary. The majority of these words...

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What is Keyword Cannibalization?

Keyword cannibalization is an issue that can really undermine a website’s search engine optimization. Knowing the best keyword practices to employ for your website can help ensure that it does...

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How to Optimize Your Blog Posts for Conversions

Blogging1 February 2022

When it comes to conversions and conversion rate optimization, most business owners will think of their product and service pages on their website. While these are certainly the most direct...

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Dos and Don’ts for Email Campaigns

Email Marketing25 January 2022

Despite being one of the oldest and most tried methods of internet marketing, email marketing is still relevant and serves a great purpose in the modern digital world. Whether you...

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