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The Advantages and Disadvantages of Email Marketing

Many of us have experienced the frustration (and occasional rage) that comes from receiving too many emails from uninvited sources. These emails might be spammy, irrelevant, boring, or there might just be too many of them crowding our inbox. In any case, frustration with this form of digital marketing has led many business owners to question the effectiveness of email…

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Signs that You Need a New Business Website

One of the questions we are asked by business owners is, “When should I redo my website?”. In order to properly answer this question, we often have to examine the current website to see where it excels and where it falls short. As web design and development experts, we understand how important it is to have a website that performs well…

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How Your Team Can Work Remotely During COVID-19

If you are wondering how your team can work remotely during COVID-19, we are here to help. At FirstPage Marketing, we have always taken great pride in working together as a team from our Abbotsford office. Being able to communicate with one another in person is part of our culture. With that being said, we are fortunate enough to work…

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Is WordPress a Good CMS for Your Website?

While WordPress originally started out as a blogging platform, it has been well adapted over the years to allow users to create fully functional websites for any business in any industry, making it the extremely versatile content management system (CMS) that it is today. As website design and development experts, we understand how important it is to select the best…

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What are Landing Pages and Why are They Important?

Landing pages are often considered to be one of the most critical elements of any digital marketing campaign for both search engine optimization and conversion rate optimization because they are specifically designed to receive highly targeted traffic—usually from an online advertising campaign—and to convince visitors to take a specific action. As digital marketing experts, we understand that landing pages play…

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How to Respond to Positive and Negative Reviews on Google

Knowing how to respond to positive and negative reviews on Google is a critical part of not only creating a positive online presence but also in encouraging other customers to provide feedback and engage with your business. As search engine optimization experts, we understand how important it is for any business to have a strong reputation and positive online presence….

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How Often Should You Post to Social Media?

While there is no secret, magic formula for posting to social media because what works for one business may not work for another, a business can easily reach and interact with its target audience by focusing on using proven posting strategies. As digital marketing experts, we understand that determining how often you should post to social media can often be…

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How to Set Up Facebook Business Manager

Any business that uses Facebook should also be using Facebook Business Manager, as this important social media tool is designed to make it as simple as possible for business owners to manage their Facebook business assets in one centralized location. As social media marketing experts, we understand how important it is to know how to set up Facebook Business Manager properly. That…

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Why the F-Shape Reading Pattern is Bad for Your Website

As digital marketing experts, we understand that your website is a place that you can call your very own. It is a spot on the Internet where you get to control the message and content. A place where you get to broadcast to the world about how great your product or service really is; however, even if you carefully handcraft…

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How to Optimize Your Google My Business Listing

While local search engine optimization can be competitive and difficult, there are many free platforms like Google My Business (GMB) that can be used to help your business show up both in local search and map results. For local businesses, it is extremely important to ensure that your GMB listing is fully optimized in order for it to rank in…

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