Are social media hashtags relevant in 2018?

Are Hashtags Still Relevant on Social Media in 2018?

While most businesses, nowadays, tend to favour social media as a way of connecting and communicating with their target audience, a lot of businesses do not know how to properly use social media platforms to their advantage. One of the aspects of social media that business owners have a hard time mastering is the hashtag,…

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How to perform website security audits

How to Perform a Website Security Audit

As cyber-attacks and hacking become more and more common on the Internet, businesses have to start working harder to ensure the security of their online presence. One of the best ways to ensure the overall safety of a website is to perform a website security audit. Performing website security audits allows businesses to find any…

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Web Design Tactics

Website Design Tactics: Keeping Consumers Engaged

In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics…

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Top Five Book Recommendations for Digital Marketing

Digital Marketing intelligence comes from a variety of places: through mentorship, through education and we’ve found, through excellent reading materials. It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” In the digital era, picking up a book is often overlooked because…

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Top Ten Apps to Keep You Productive

Top 10 Apps to Keep You Productive

Ultimately, having more time – we all need more time –  in the business world is the ideal scenario. You’ve heard all of the suggestions – work smarter, not harder. Only check your email every couple of hours, stop wasting time in meetings. We could fill libraries with all of the opinions and mantras found…

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Protect your website and server

Website Security: Protecting Your Website and Server

By design, web servers and websites work to create a window between a company’s network and the world. Yet, while this window works to create a connection between hosts and users, these windows can also open up websites and servers to a wide range of security risks. At FirstPage Marketing, our team of Internet marketing…

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Digital Marketing Trends for 2018

Digital Marketing Trends for 2018

With 2018 just around the corner, most business owners are faced with the task of trying to juggle the holiday madness and planning next year’s digital marketing strategy. While it is not too late to start planning for next year, it is important for business owners to take a hard look at the upcoming digital…

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Developing a digital marketing strategy with FirstPage Marketing

Digital Marketing: Developing a Strategy

Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time…

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Cyber Attacks and Hacking: How You Can Protect Your Business

Cyber Attacks and Hacking: How You Can Protect Your Business

Over the past year, cyber attacks and hacking have become a scary reality that every individual and organization has to face. The looming threat of hackers, working to steal your information, is getting worse on a daily basis; however, taking a few simple steps can go a long way in helping you protect your business…

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