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How to Setup Your Google My Business Listing

As a core element of local search engine optimization, Google My Business (GMB) can help make it easier for consumers in your local service area to find or contact your business. Since about half of consumers will visit a store or business the same day as performing a local search, it is important to ensure that the business information (name,…

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Why Paid Social Media Earns a Better Return on Investment

Since social media is no longer just about conversations and content, keeping up with customer acquisitions, remarketing, and engaging existing customers can help boost you overall return on investment (ROI). Understanding why paid social media earns a better return on investment, when compared to organic social media, will help you make smart decisions on how to best invest in social…

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How to Set Up Your Business on Facebook

Since being on Facebook can make it easier for people to discover and interact with a business online, knowing not only how to set up your business on Facebook but also how to optimize your business page can help you reach a wider range of people more efficiently. As experts in digital marketing, we understand the importance of making it…

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What SEO Tactics are No Longer Effective?

Since the field of search engine optimization is constantly changing and evolving, it is important to keep up with what SEO tactics are no longer effective, as things that used to get you onto the first page of Google may no longer do so. In fact, certain SEO tactics that no longer work may actually hurt your website more than…

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How to Create the Best Social Media Marketing Strategy

Knowing how to create the best social media marketing strategy, which is essentially a summary of what you plan to do and hope to achieve on social media, can help guide your actions online, giving every post, like, reply, and comment a specific purpose in helping you succeed. As experts in digital marketing, we know that the more specific a…

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Is Your Website Optimized for Conversions?

Your website should be generating qualified leads for your business, and better lead generation begins with a website that is properly optimized for conversions. At FirstPage Marketing, we are encouraging all of our clients to begin thinking about conversion rate optimization as we transition into the fall and winter months. What is Conversion Rate Optimization? Conversion rate optimization, also known…

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What is a Domain Registrar?

Understanding what a domain registrar is will allow you to provide a website design company with the information needed to launch a new website for your business. As web design and development experts, we understand all of the challenges that go into creating and launching a new website. That is why we always work closely with our clients to help…

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How to Drive More Traffic to Your Website with Google Posts

Location-based businesses that are looking to stand out online and bring in more customers can benefit from using Google Posts on the Google My Business platform. Since local search results can be extremely competitive, knowing how to drive more traffic to your website with Google Posts can give you a leg up over the competition. As digital marketing experts, we…

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How to Optimize a Blog Article for SEO

While posting blog articles on your website on a regular basis can help you address common questions users might have about your industry and encourage users to stay on your website for longer periods of time, taking a few extra steps to optimize your blog articles for search engine optimization can make your work go much further. As a digital…

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How to Get More Google Reviews

One of the most important entities for local search engine optimization is a well-optimized Google My Business listing or listings depending on the number of physical locations a business has. This is because Google’s Local 3-Pack (also known as “map pack”) almost always displays above organic search results on both the mobile and desktop SERP (search engine results page). Having…

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