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How to Set Up Facebook Business Manager

Any business that uses Facebook should also be using Facebook Business Manager, as this important social media tool is designed to make it as simple as possible for business owners to manage their Facebook business assets in one centralized location. As social media marketing experts, we understand how important it is to know how to set up Facebook Business Manager properly. That…

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Why the F-Shape Reading Pattern is Bad for Your Website

As digital marketing experts, we understand that your website is a place that you can call your very own. It is a spot on the Internet where you get to control the message and content. A place where you get to broadcast to the world about how great your product or service really is; however, even if you carefully handcraft…

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How to Optimize Your Google My Business Listing

While local search engine optimization can be competitive and difficult, there are many free platforms like Google My Business (GMB) that can be used to help your business show up both in local search and map results. For local businesses, it is extremely important to ensure that your GMB listing is fully optimized in order for it to rank in…

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How to Setup Your Google My Business Listing

As a core element of local search engine optimization, Google My Business (GMB) can help make it easier for consumers in your local service area to find or contact your business. Since about half of consumers will visit a store or business the same day as performing a local search, it is important to ensure that the business information (name,…

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Why Paid Social Media Earns a Better Return on Investment

Since social media is no longer just about conversations and content, keeping up with customer acquisitions, remarketing, and engaging existing customers can help boost you overall return on investment (ROI). Understanding why paid social media earns a better return on investment, when compared to organic social media, will help you make smart decisions on how to best invest in social…

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How to Set Up Your Business on Facebook

Since being on Facebook can make it easier for people to discover and interact with a business online, knowing not only how to set up your business on Facebook but also how to optimize your business page can help you reach a wider range of people more efficiently. As experts in digital marketing, we understand the importance of making it…

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What SEO Tactics are No Longer Effective?

Since the field of search engine optimization is constantly changing and evolving, it is important to keep up with what SEO tactics are no longer effective, as things that used to get you onto the first page of Google may no longer do so. In fact, certain SEO tactics that no longer work may actually hurt your website more than…

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How to Create the Best Social Media Marketing Strategy

Knowing how to create the best social media marketing strategy, which is essentially a summary of what you plan to do and hope to achieve on social media, can help guide your actions online, giving every post, like, reply, and comment a specific purpose in helping you succeed. As experts in digital marketing, we know that the more specific a…

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Is Your Website Optimized for Conversions?

Your website should be generating qualified leads for your business, and better lead generation begins with a website that is properly optimized for conversions. At FirstPage Marketing, we are encouraging all of our clients to begin thinking about conversion rate optimization as we transition into the fall and winter months. What is Conversion Rate Optimization? Conversion rate optimization, also known…

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What is a Domain Registrar?

Understanding what a domain registrar is will allow you to provide a website design company with the information needed to launch a new website for your business. As web design and development experts, we understand all of the challenges that go into creating and launching a new website. That is why we always work closely with our clients to help…

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