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2019 WordPress Security Checklist

Understanding why your WordPress website needs a security plan can help you put the appropriate proactive security measures in place, stopping hackers and malicious software from breaching your system. At FirstPage Marketing, we understand how important it is to create a strong security plan for your WordPress website. That is why our team of digital marketing experts has put together this…

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10 Tips for Digital Marketing Success in 2019

Getting to know and understand these ten tips for digital marketing success in 2019 will drastically increase the chances of your business succeeding online. At FirstPage Marketing, we understand how important it is to stay up to date with the latest digital marketing strategies and techniques. That is why all of our digital marketing services are backed by our team…

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How to Increase the Effectiveness of Email Marketing Campaigns

While taking the time to build an email list will allow you to reach your business’ target audience at any given time, knowing how to increase the effectiveness of email marketing campaigns can help you evaluate business performance and make improvements. At FirstPage Marketing, we understand how beneficial it can be for businesses to increase the effectiveness of their email…

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How to Optimize Your Website for Voice Search

In order to successfully market your business and brand, it is important to adapt to the latest marketing trends and to give your audience the best chance of finding your website. While search engine optimization used to focus mainly on text search, you now need to start optimizing your website for voice search. At FirstPage Marketing, we know how beneficial voice search…

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How to Write for Search Engines & Humans

One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers that your content is king….

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Why Page Speed is Important for SEO

Understanding why page speed is important for SEO and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down. In fact, Google has been…

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Why a Mobile-Friendly Website is Important for Your Business

As the Internet has continued to evolve over the years, so has the way that users access the Internet. Since tablets, laptops, gaming devices, watches, and mobile devices are used by over 55% of consumers to find your website, it is extremely important for your business to have a mobile-friendly website. At FirstPage Marketing, our team of Internet marketing professionals…

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The Benefits of Business Blogs for Marketing

Utilizing the benefits of business blogs for marketing is one of the most effective ways to not only build brand awareness but also to provide your target audience with relevant and useful content. While having a highly optimized website is an essential part of developing a comprehensive digital marketing and branding strategy, blogging can be an inexpensive way to drive…

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How the Top Area of a Website Generates Results

We have all experienced it: you click on a Google search result and are taken to a website with a barrage of graphics and messages. The page you are viewing is so completely cluttered with information that you are not sure where to look or click. Here is a great example:   While this example is a bit extreme, it…

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FirstPage at the 2018 Unbounce Call-To-Action Conference

In August 2018, FirstPage Marketing attended the annual Unbounce Call-to-Action Conference in Vancouver, BC. The CTA conference was hosted at the historic Queen Elizabeth Theatre and provided great insights from digital marketing industry experts. The experience left our team feeling inspired, energized and ready to help our clients with proven digital marketing techniques. Who is Unbounce? The 2018 Call-to-Action Conference was organized…

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