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How to Write for Search Engines & Humans

One of the main challenges professional content writers often struggle with is finding the perfect balance for successfully writing for both search engines and humans. Ever since Google released its Penguin update in 2012, search engine optimization (SEO) has become increasingly focused on finding the perfect balance between user-centric content and convincing search engine crawlers that your content is king….

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Why Page Speed is Important for SEO

Understanding why page speed is important for SEO and how to adjust your website to load faster can not only improve overall user experience but it can also help improve your website’s search engine rankings. Page speed is one of the most increasingly important factors in Google’s ranking algorithm and there is no sign of it slowing down. In fact, Google has been…

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Why a Mobile-Friendly Website is Important for Your Business

As the Internet has continued to evolve over the years, so has the way that users access the Internet. Since tablets, laptops, gaming devices, watches, and mobile devices are used by over 55% of consumers to find your website, it is extremely important for your business to have a mobile-friendly website. At FirstPage Marketing, our team of Internet marketing professionals…

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The Benefits of Business Blogs for Marketing

Utilizing the benefits of business blogs for marketing is one of the most effective ways to not only build brand awareness but also to provide your target audience with relevant and useful content. While having a highly optimized website is an essential part of developing a comprehensive digital marketing and branding strategy, blogging can be an inexpensive way to drive…

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How the Top Area of a Website Generates Results

We have all experienced it: you click on a Google search result and are taken to a website with a barrage of graphics and messages. The page you are viewing is so completely cluttered with information that you are not sure where to look or click. Here is a great example:   While this example is a bit extreme, it…

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FirstPage at the 2018 Unbounce Call-To-Action Conference

In August 2018, FirstPage Marketing attended the annual Unbounce Call-to-Action Conference in Vancouver, BC. The CTA conference was hosted at the historic Queen Elizabeth Theatre and provided great insights from digital marketing industry experts. The experience left our team feeling inspired, energized and ready to help our clients with proven digital marketing techniques. Who is Unbounce? The 2018 Call-to-Action Conference was organized…

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How to Choose the Best Type of Website for Your Business

Choosing the best type of website for your business will set the tone for potential customers, verifying to them that your business is not only trustworthy but also one that they would like to do business with. Since your website will be a very important marketing tool for your business, it is important to take the time to consider which type…

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How to Write a Successful Blog Article in 2018

Knowing how to write a successful blog article in 2018 is an important tool to have in your digital marketing toolbox. When blog posts are written properly, they can help drive valuable traffic to one’s website. This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings, generate leads, educate consumers, and…

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Online Stores: eCommerce for Abbotsford Businesses

In today’s technology driven world, it should come as no surprise that practically anything and everything can be sold online. While some businesses rely on the old-fashioned brick and mortar model, no business should ever rule out the option of selling online (eCommerce), whether it is in addition to having a physical store or in lieu of one. At FirstPage…

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Are Hashtags Still Relevant on Social Media in 2018?

While most businesses, nowadays, tend to favour social media as a way of connecting and communicating with their target audience, a lot of businesses do not know how to properly use social media platforms to their advantage. One of the aspects of social media that business owners have a hard time mastering is the hashtag, a simple, yet powerful tool,…

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