What Is A Marketing Plan & Why Do You Really Need One?

A large part of our job involves demystifying industry buzzwords into regular, everyday language that makes sense for business owners and managers.  Today, we’re talking about the illusive “Marketing Plan.” A business plan is a concise document that outlines the business’ current marketplace position, future objectives and tactical approaches for putting the plan into action. […]

Website Trends for 2013

2012 was a fantastic year.  As more and more digital devices flooded into the hands of people, young and old, technology continued to evolve to meet the needs of the users themselves.  In 2013, we look forward to more exciting developments, and anticipate seeing the following trends take a defining role in businesses’ digital marketing strategies. 1) […]

Putting Content First

Often times, one of the more difficult tasks in the website design process is copywriting & messaging – figuring out what to say and how to say it right.  Though there’s an industry made up of professionals who do just that (write for a living), many of our clients aren’t in that position.  So when […]

Going Responsive

Over the last few years, one of the key questions to help determining whether a website was working properly for users was: “who is looking at your website”; however, “what are they using to browse the website” is becoming a more important question to ask. The root of this comes from the fact that we […]

Seeing The World Through Your Customer’s Glasses

Design is often a very personal thing.  People seem to instinctively know what they like, what they dislike, what looks pretty and what qualifies as “good” design.  From a young age, we are trained to form our own opinions.  Parents reason that this instils a sense of valued independence within their children. Unfortunately, this bias poses […]

An Event Apart Seattle 2012

We’ve been involved in the internet business long enough to know that one of the key differentiators between an agency that is good and another that is great is their ability to pull out and reinvest in education.  This past week we have been doing just that, attending The Art of Leadership in Vancouver on […]

Facebook Timeline For Brand Pages

As you probably are aware, trends in social media are in a constant state of flux – always changing as the medium further develops. This morning, Facebook announced a change that will affect all Pages by March 30, 2012, where Page layouts will be reconfigured to the new Timeline view. Why did they do this? To create […]

FirstPage Video Showcase

As times change, so, too, does the value of certain elements within the traditional marketing mix.  One (that we’ve talked about in the past) in particular – Video Marketing – continues to emerge as a popular request from our clients.  Online video provides a method for small businesses to attract the attention of potential buyers, […]

Simply Simple

Here in the office, we all enjoy reading a good book, especially when the topics overlap with our work.  This past month, I have started reading Walter Isaacson’s biography of the esteemed Steve Jobs (in its 656 pages of greatness).  Though certainly not without his own flaws, Jobs excelled at breaking down complexity and focusing on […]

Protecting Your Online Reputation

In the past, companies were able to carefully nurture their brand identities, taking special attention to ensure each piece of communication sent the right message.  Today, however, in our new socially interconnected world, these brands that have been built up over years can be easily damaged in seconds, taking a battering from the reality of […]

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