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Website Design Tactics: Keeping Consumers Engaged

In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics for keeping  consumers engaged can…

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Top Five Book Recommendations for Digital Marketing

Digital Marketing intelligence comes from a variety of places: through mentorship, through education and we’ve found, through excellent reading materials. It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” In the digital era, picking up a book is often overlooked because subjects are being covered in…

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Google Smart Display Campaigns for Businesses

With over 3 million apps and websites on the Google Display Network, it is important to be able to reach current and potential customers in a timely manner with messages that are relevant to them. One of the best ways to do that is through the use of Google smart display campaigns for businesses, as these campaigns make it easy…

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Top 10 Apps to Keep You Productive

Ultimately, having more time – we all need more time –  in the business world is the ideal scenario. You’ve heard all of the suggestions – work smarter, not harder. Only check your email every couple of hours, stop wasting time in meetings. We could fill libraries with all of the opinions and mantras found across the internet. But how…

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Website Security: Protecting Your Website and Server

By design, web servers and websites work to create a window between a company’s network and the world. Yet, while this window works to create a connection between hosts and users, these windows can also open up websites and servers to a wide range of security risks. At FirstPage Marketing, our team of Internet marketing professionals know that taking care…

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Digital Marketing Trends for 2018

With 2018 just around the corner, most business owners are faced with the task of trying to juggle the holiday madness and planning next year’s digital marketing strategy. While it is not too late to start planning for next year, it is important for business owners to take a hard look at the upcoming digital marketing trends for 2018 before…

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Digital Marketing: Developing a Strategy

Having a properly defined digital marketing strategy in place can help businesses grow and innovate, while also allowing for the measurement of meaningful results and the ability to learn from past experiences. If your business does not have a digital marketing strategy, or it is in need of a refresh, there is no better time than now to work on…

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Cyber Attacks and Hacking: How You Can Protect Your Business

Over the past year, cyber attacks and hacking have become a scary reality that every individual and organization has to face. The looming threat of hackers, working to steal your information, is getting worse on a daily basis; however, taking a few simple steps can go a long way in helping you protect your business from cyber attacks and hacking….

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HTTP to HTTPS: Make the Switch & Secure Your Website

As the world of technology evolves, so do the dangers that lurk online; therefore, it should not come as a shock that Internet gurus, such as Google, are working hard to try to create a more secure web. Yet, the fact of the matter is that very few websites have yet to make the switch from HTTP to the more…

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Print Marketing in a Digital World

While the Digital Age has drastically changed the way that we communicate, whether it is through text, social media, or even email, it has yet to diminish the role that print marketing plays in the overall marketing strategy. Companies that adapt to the ever-changing digital landscape will continue to grow, but the companies that truly understand the role of print…

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