What’s Really Behind Flat Design?

I’m sure, in the last couple months, you have heard about the new “Flat Design” – the revolutionary change in website design. It’s simpler. It’s cleaner. It’s to the point. A good example of this is the new icon design collection for Mac OSX. The safari icon is now stripped of all its details, embracing…

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Google’s Love For Content

At times, companies will come to FirstPage looking for SEO Evaluations.  Generally speaking, people will ask three questions: How are we ranking? Where are the growth opportunities? Why aren’t we ranking as well as we used to? These are all great questions, but perhaps the most interesting one is the third.  To answer it, we…

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FirstPage Participates in the 2013 Run For Water

On May 27, 2013, rain and all, FirstPage Marketing staff laced up their running shoes and took part in the annual Run for Water in Abbotsford. The run reached an all time high this year, with 4,900 runners and $358,000 raised for clean water projects in Ethiopia. We were honoured to be a part of…

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What Is A Marketing Plan & Why Do You Really Need One?

A large part of our job involves demystifying industry buzzwords into regular, everyday language that makes sense for business owners and managers.  Today, we’re talking about the illusive “Marketing Plan.” A business plan is a concise document that outlines the business’ current marketplace position, future objectives and tactical approaches for putting the plan into action….

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Website Trends for 2013

2012 was a fantastic year.  As more and more digital devices flooded into the hands of people, young and old, technology continued to evolve to meet the needs of the users themselves.  In 2013, we look forward to more exciting developments, and anticipate seeing the following trends take a defining role in businesses’ digital marketing strategies. 1)…

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Putting Content First

Often times, one of the more difficult tasks in the website design process is copywriting & messaging – figuring out what to say and how to say it right.  Though there’s an industry made up of professionals who do just that (write for a living), many of our clients aren’t in that position.  So when…

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Seeing The World Through Your Customer’s Glasses

Design is often a very personal thing.  People seem to instinctively know what they like, what they dislike, what looks pretty and what qualifies as “good” design.  From a young age, we are trained to form our own opinions.  Parents reason that this instils a sense of valued independence within their children. Unfortunately, this bias poses…

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An Event Apart Seattle 2012

We’ve been involved in the internet business long enough to know that one of the key differentiators between an agency that is good and another that is great is their ability to pull out and reinvest in education.  This past week we have been doing just that, attending The Art of Leadership in Vancouver on…

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