Often times, one of the more difficult tasks in the website design process is copywriting & messaging – figuring out what to say and how to say it right. Though there’s an industry made up of professionals who do just that (write for a living), many of our clients aren’t in that position. So when…
Over the last few years, one of the key questions to help determining whether a website was working properly for users was: “who is looking at your website”; however, “what are they using to browse the website” is becoming a more important question to ask. The root of this comes from the fact that we…
Design is often a very personal thing. People seem to instinctively know what they like, what they dislike, what looks pretty and what qualifies as “good” design. From a young age, we are trained to form our own opinions. Parents reason that this instils a sense of valued independence within their children. Unfortunately, this bias poses…
We’ve been involved in the internet business long enough to know that one of the key differentiators between an agency that is good and another that is great is their ability to pull out and reinvest in education. This past week we have been doing just that, attending The Art of Leadership in Vancouver on…
As you probably are aware, trends in social media are in a constant state of flux – always changing as the medium further develops. This morning, Facebook announced a change that will affect all Pages by March 30, 2012, where Page layouts will be reconfigured to the new Timeline view. Why did they do this? To create…
As times change, so, too, does the value of certain elements within the traditional marketing mix. One (that we’ve talked about in the past) in particular – Video Marketing – continues to emerge as a popular request from our clients. Online video provides a method for small businesses to attract the attention of potential buyers,…
Here in the office, we all enjoy reading a good book, especially when the topics overlap with our work. This past month, I have started reading Walter Isaacson’s biography of the esteemed Steve Jobs (in its 656 pages of greatness). Though certainly not without his own flaws, Jobs excelled at breaking down complexity and focusing on…
In the past, companies were able to carefully nurture their brand identities, taking special attention to ensure each piece of communication sent the right message. Today, however, in our new socially interconnected world, these brands that have been built up over years can be easily damaged in seconds, taking a battering from the reality of…
2011 has come and gone. All that eggnog, mistletoe and shiny Christmas tree decorations have been finished, used and put away back into boxes. The New Year is always an exciting time for people to think back at what was, but more importantly, look ahead at what’s to come. 2012 promises to be another year…
A landing page, or lead capture page, is a specific page created on a website for online visitors referred from a search engine result or marketing campaigns, such as online offers, press releases or Pay Per Click advertisements. Landing pages are usually specialized and focused on a specific product or service and seek to incite…