Digital Marketing in 2012

2011 has come and gone.  All that eggnog, mistletoe and shiny Christmas tree decorations have been finished, used and put away back into boxes.  The New Year is always an exciting time for people to think back at what was, but more importantly, look ahead at what’s to come.  2012 promises to be another year…

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Landing Pages: What are they and why are they important?

A landing page, or lead capture page, is a specific page created on a website for online visitors referred from a search engine result or marketing campaigns, such as online offers, press releases or Pay Per Click advertisements. Landing pages are usually specialized and focused on a specific product or service and seek to incite…

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