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What Google ‘Hummingbird’ Means For Your SEO Strategy

The biggest Google update in the last 10 years has just taken place.  Say hello to Google “Hummingbird”. In this article we offer an insightful perspective of what has changed, why, and what to do about it. The Background The first thing to understand about Hummingbird is what type of update it is. Over the last decade, Google has released a series…

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Reflections on the 2013 Fraser Valley Fall Business Showcase

One of the only things we like more than solving tricky digital marketing challenges for our clients is meeting new people. So when we found out the Fraser Valley Chambers of Commerce were hosting another Fall Business Showcase, we knew we had to be there! On November 5, 2013, hundreds of businesses gathered together for an awesome time of networking…

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Questions for Evaluating your Marketing Results

October is here.  Like it or not, we’re now into the fourth quarter of 2013 and with that comes the challenge of ensuring the year ends as well as you envisioned it back in January.  While everyone focuses on either closing sales or building new business, forward thinking business pros will take this opportunity to look back and see what’s…

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The Importance of Blogging

Blogging has come a long way since its first appearance in the late 1990’s. Blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. Today, it has grown into a platform used by millions, everyone from individuals to businesses. The simplicity of a…

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5 Tips on How to Market Your Local Restaurant

You may recall advertising in the Yellow Pages, handing out flyers, or relying on word of mouth for your business’ success; however, over the years, technology has changed these methods of communication. The conversation is now online and information is available to the customer at the touch of a button anywhere in the world. With the advancement in technology, it…

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What’s Really Behind Flat Design?

I’m sure, in the last couple months, you have heard about the new “Flat Design” – the revolutionary change in website design and development. It’s simpler. It’s cleaner. It’s to the point. A good example of this is the new icon design collection for Mac OSX. The safari icon is now stripped of all its details, embracing two dimensional features…

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What Are The New Google Enhanced Campaigns And Why Do They Matter?

The year 2000 marked a break in marketing history when Google launched the first ever self-serve online pay-per-click advertising platform, Google AdWords, and now they’re out to do it again! Google AdWords was a huge advancement in online advertising, however mobile devices have grown exponentially since then and once again has changed the way of advertising. Google has been racing…

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Google’s Love For Content

At times, companies will come to FirstPage looking for Search Engine Optimization Evaluations.  Generally speaking, people will ask three questions: How are we ranking? Where are the growth opportunities? Why aren’t we ranking as well as we used to? These are all great questions, but perhaps the most interesting one is the third.  To answer it, we need to go…

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FirstPage Participates in the 2013 Run For Water

On May 27, 2013, rain and all, FirstPage Marketing staff laced up their running shoes and took part in the annual Run for Water in Abbotsford. The run reached an all time high this year, with 4,900 runners and $358,000 raised for clean water projects in Ethiopia. We were honoured to be a part of their success and look forward…

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What Is A Marketing Plan & Why Do You Really Need One?

A large part of our job involves demystifying industry buzzwords into regular, everyday language that makes sense for business owners and managers.  Today, we’re talking about the illusive “Marketing Plan.” A business plan is a concise document that outlines the business’ current marketplace position, future objectives and tactical approaches for putting the plan into action. The main purpose of a…

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