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Print Marketing in a Digital World
While the Digital Age has drastically changed the way that we communicate, whether it is through text, social media, or even email, it has yet to diminish the role that brand identity and print design plays in the overall marketing strategy. Companies that adapt to the ever-changing digital landscape will continue to grow, but the companies that truly understand the role of print marketing in a digital marketing world will flourish, no matter what the next hottest technology trend turns out to be.
At FirstPage Marketing, we understand that everything in the digital sphere is somewhat based on the classical design theories of print, which is why we make sure that we never forget our roots. While most of our clients come to us because we are experts in Internet marketing, we are also highly skilled in print marketing.
How Print Marketing Differs From Digital Marketing
Before you can truly understand the role that print marketing plays in a digital marketing world, you first have to understand how print marketing differs from digital marketing. One of the biggest mistakes that anyone can make is to approach print marketing in the same way that you would approach digital marketing. While the digital sphere is fast moving, print has a level of permanence that cannot be matched. We all know that once something is on the Internet, it is there forever, but that does not mean that anyone will be able to remember every single piece of digital media that they have seen throughout their life; however, when you put a print product on someone’s desk, it will be there until they choose to remove it.
One of the biggest reasons that people choose to use print products is because they want to create a different, more tangible experience. Print marketing can create the immersive experience of holding a physical object that digital just cannot compete with. The resulting correlation is that because print is chosen, the consumer that picks it up will likely be more engaged and a part of your target audience.
Going Beyond Paper Products
If you think that print marketing is just about giving away brochures and business cards, you are missing out on the full potential of print. Print marketing covers a wide range of promotional products, from pens, key chains, and magnets to shirts, coasters, and drink ware, and everything in between. By being more creative with the items you give to your customers, you can build a stronger impression, while also improving your brand awareness.
When deciding whether or not to invest in print marketing, it is important to keep in mind that print marketing works better for some situations than others. If targeting a specific and dedicated audience is the primary goal, print can help. Even though social media outlets are letting advertisers narrow their specific target audience, specialty magazines and other speciality print publications reach niche audiences that may not be looking where you advertise online.
Print Marketing From a Digital Marketing Company
No matter what form of marketing you choose to advertise your brand, print or digital, the most important thing is making sure that you keep your brand and message consistent across all platforms. Doing so, will help create brand recognition and it will allow you to communicate clearly with your target customers using both print and digital forms.
At FirstPage Marketing, we understand that print is far from dead, and we would love to prove it to you. If you would like to learn more about print marketing in a digital marketing world, or if you would like our professional team to help you design the perfect print materials for your business, please contact us today.