Questions for Evaluating your Marketing Results

October is here.  Like it or not, we’re now into the fourth quarter of 2013 and with that comes the challenge of ensuring the year ends as well as you envisioned it back in January.  While everyone focuses on either closing sales or building new business, forward thinking business pros will take this opportunity to […]

What Is A Marketing Plan & Why Do You Really Need One?

A large part of our job involves demystifying industry buzzwords into regular, everyday language that makes sense for business owners and managers.  Today, we’re talking about the illusive “Marketing Plan.” A business plan is a concise document that outlines the business’ current marketplace position, future objectives and tactical approaches for putting the plan into action. […]