What is online marketing?

Many people think that online marketing is all about having a good looking website. Maybe if you have a cool, “flat” design website your phone won’t stop ringing? Or they put all their eggs in the SEO basket and wait for the sales to skyrocket. But, the reality is, there are many spokes to the […]

What Google ‘Hummingbird’ Means For Your SEO Strategy

The biggest Google update in the last 10 years has just taken place.  Say hello to Google “Hummingbird”. In this article we offer an insightful perspective of what has changed, why, and what to do about it. The Background The first thing to understand about Hummingbird is what type of update it is. Over the last decade, […]

Google’s Love For Content

At times, companies will come to FirstPage looking for SEO Evaluations.  Generally speaking, people will ask three questions: How are we ranking? Where are the growth opportunities? Why aren’t we ranking as well as we used to? These are all great questions, but perhaps the most interesting one is the third.  To answer it, we […]

Putting Content First

Often times, one of the more difficult tasks in the website design process is copywriting & messaging – figuring out what to say and how to say it right.  Though there’s an industry made up of professionals who do just that (write for a living), many of our clients aren’t in that position.  So when […]

Seeing The World Through Your Customer’s Glasses

Design is often a very personal thing.  People seem to instinctively know what they like, what they dislike, what looks pretty and what qualifies as “good” design.  From a young age, we are trained to form our own opinions.  Parents reason that this instils a sense of valued independence within their children. Unfortunately, this bias poses […]

Digital Marketing in 2012

2011 has come and gone.  All that eggnog, mistletoe and shiny Christmas tree decorations have been finished, used and put away back into boxes.  The New Year is always an exciting time for people to think back at what was, but more importantly, look ahead at what’s to come.  2012 promises to be another year […]