10 Tips for Digital Marketing Success in 2019
Getting to know and understand these ten tips for digital marketing success in 2019 will drastically increase the chances of your business succeeding online. At FirstPage Marketing, we understand how important it is to stay up to date with the latest digital marketing strategies and techniques. That is why all of our digital marketing services are backed by our team of highly trained experts, who are always looking to improve their skills.
Some simple tips for succeeding in digital marketing in 2019 include:
1. Update Your Website Content
Writing new website content for your business will not only help your business remain relevant in its industry but it will also help to increase brand recognition and the overall appeal of your business. Consider creating new pages that show off the business’ capabilities or updating old pages with more recent information. Consistently updating content on your website so that it is fresh and relevant is an SEO best practice known as “evergreening”. By incorporating evergreening into your content strategy, you will be equipping your content for long-term success online.
For example, if your website published a blog article last year on the 2018 top 20 tourist attractions in Abbotsford, BC, you would want to update and republish this article for 2019. This creates a better experience for users on your website, while letting search engines know that you are an expert in your industry, as your website is consistently being updated with fresh and relevant content.
If your website does not already have a blog or news section, consider incorporating one and updating it with new articles regularly. Doing so can help boost the website’s search engine rankings and allow it to rank for a broader range of web searches.
2. Provide a Great Customer Experience
Since it is important to ensure that customers relate to your business with positive emotions and experiences, make sure to respond to customer queries quickly with honest and helpful information. Taking this simple step will ensure that current customers are happy, while also increasing their trust in your brand.
It is also important to ensure that your website is fast and easy to navigate, as this will elicit a better emotional response from visitors. Websites with faster loading speeds, intuitive navigation, and strong cross-platform functionality often produce the best user experiences.
Providing a great user experience will not go unnoticed by search engines. In fact, two of the most important search engine ranking factors in 2019 are website speed and responsive design (mobile-friendly design). Making sure that your website is fast and responsive is imperative for online success in 2019.
3. Take Advantage of Local SEO
In today’s market, most people tend to look for service providers close to home. By targeting specific areas through the use of region-specific keywords and website content, your website will begin to rank higher in search engine results for those areas, allowing your business to grow in new cities and communities.
To succeed with this, ensure that you are using regional-specific keywords throughout your site and that your business NAP (name, address, phone number) is consistent across the web. Regional landing pages, schema markup, and local link building strategies are super important for success in local markets.
4. Build a Google My Business Profile
If you are a local business with a physical address, a Google My Business listing is absolutely critical for local success online.
Building a Google My Business listing can help you build a better online presence by allowing customers to easily find, call, and review your company. All Google My Business profiles can be setup to link directly back to your website, which means that potential customers will have immediate access to all of your important company information.
A Google My Business listing will allow your business to take up more valuable real estate on search engine results pages and make it easier for customers to find your business on Google Maps. A business listing on Google will also allow you to obtain reviews and ratings from customers, which is becoming increasingly important to consumers searching for local businesses online.
5. Create an Online Reputation Management Strategy
Asking customers to review your business online is not enough these days. In 2019, it will be important for all businesses, especially local businesses, to have an online reputation management strategy in place. Your customers are likely already reviewing you online. It is key to find out where they are reviewing you (Google, Yelp, Facebook, TripAdvisor, etc.) and having a strategy in place for responding to these reviews.
At the bare minimum, an online reputation management strategy should include a set of review guidelines that outlines who will be responsible for replying to reviews (both good and bad) and the type of language used to respond.
Asking customers to write reviews for your business on Google can help lead to potential leads from new customers. Good reviews from past customers will increase your overall brand image and can convince potential customers to try your products or services.
If a customer chooses to leave a bad review, make sure to respond to their complaints as soon as possible. Reaching out to disgruntled customers, promptly and positively, will show potential customers that you care about their concerns.
6. Utilize SEO and SEM Together
Utilizing both search engine optimization (SEO) and search engine marketing (SEM) together is the best recipe for search engine success. It will help increase your online presence and can mean the difference between a customer choosing you or a competitor. Having your website appear both on paid and organic search results allows you to dominate search engine results pages by taking up more real estate.
SEM tactics like pay-per-click campaigns can be a great way to bring in fast results and bring more attention to your company. Even though SEM does not offer much in the way of increasing organic search rankings, it is still an important factor in ensuring digital marketing success in 2019.
While SEO takes time to generate new leads, it can help ensure that your business ranks and continues to rank on the first page of search engine results. By featuring good content and regularly updating your website, SEO can work to generate solid rankings and organic search traffic.
7. Provide a Strong Call-to-Action
Try to grab the attention of potential customers by providing a strong call-to-action or by offering free quotes, assessments, or newsletters. Having a strong call-to-action can help funnel customers through the website, generating stronger, better leads.
8. Track Your Performance Online
Using online analytics can help you better focus your digital marketing resources and budget, allowing you to invest wisely. Through the use of an online analytics program, you will be able to gain valuable insights into the sources that generate traffic to the website, as well as the demographics and regions of people visiting the website. This will allow you to assess which pages work the best on the website and which pages need improvement.
9. Build Audience-Specific Landing Pages
Consider building landing pages that are designed to target specific industries and audiences. These landing pages should rely heavily on keywords and content that that specific audience would search for online, while also providing informative and helpful information. Make sure to include a strong call-to-action, as well as a link to the full website in case potential customers want to learn more about who you are and what you can do for them.
10. Create a Strong Social Media Presence
As one of the most inexpensive and effective ways of building brand loyalty and keeping customers informed, social media marketing using different platforms, such as Instagram, Facebook, and YouTube can be an effective way to boost a company’s brand and culture.
When using social media marketing, make sure to use a couple of platforms effectively rather than spreading yourself thin across several different platforms. Make sure to share news articles, as well as pictures and videos, that will help build brand awareness and to connect with followers in a meaningful way.
In our experience, the biggest key to a successful social media strategy is implementing a mixture of both paid and organic content on social media. Ensure that your website has a Facebook Pixel installed on it so that you are able to retarget visitors and implement custom lookalike audiences for advertising on Facebook and Instagram.
Properly incorporating these ten tips for digital marketing success in 2019 into your overall marketing strategy can help increase brand awareness and boost traffic on your website. If you would like to learn more digital marketing tips for 2019, start a conversation with us today.