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Website Design Tactics: Keeping Consumers Engaged

In the digital marketing world, consumer engagement can make or break a website for any company in any industry. One of the best ways to ensure a website’s success is to properly develop a consumer engagement strategy that helps generate new leads by building an interactive relationship with your target audience. Employing website design tactics for keeping  consumers engaged can help engage audiences in a way that promotes business growth.

At FirstPage Marketing, our team of internet marketing professionals understand how important consumer engagement really is. That is why we offer a wide range of digital marketing services, including website design and development, which can help increase consumer engagement and generate new leads.

1. Call-to-Action

Utilizing calls-to action (CTAs) can help guide consumers through the website, funnelling them through tailored content that is designed to instill trust in your brand and entice consumers to complete a purchase. In order to create persuasive CTAs, it is important to create them with readers in mind. This means focusing on designing buttons that utilize compelling language and are vibrant and bold, standing out from the rest of the website to ensure the customers do not have to search for them.

2. Updated Content

One of the best ways to increase consumer engagement on any website is to provide consumers with updated, high-quality content that provides significant value. Consider the importance of writing quality website content, such as blog articles, to foster engagement with consumers and encourage repeat visits to the website. Blog articles can also be a great way to share industry news, highlighting that you are keeping up with the latest trends and events in your industry. Any information that will interest consumers and make them return to your website will help aid in engagement and lead to conversions.

3. Social Media Integration

Integrating social media signals (Facebook, Twitter, Instagram, Google+, etc.) into content-heavy website pages can help increase overall engagement. Allowing consumers to share your website content with their own communities can help create a more intimate connection between brand and consumers. Social media signals also make sharing content a simple, one-step process that is easy for any customer to use.

4. Landing Pages

Since consumers tend to have an incredibly short attention span, your website only has about five seconds to convince consumers that you have what they are looking for. Consumers want to see content that is relevant to their needs, providing them with the product or service information they were looking for in the first place. Search engine advertising can help direct consumers to particular landing pages that reinforces with consumers that they are on the right product page. Whether you are a B2B or B2C company, using landing pages can help instill trust and prove that you understand the consumer.

What are landing pages and why are they important?

While increasing consumer engagement might seem like a challenging task for some businesses, partnering with a digital marketing company can go a long way in ensuring that your website is headed in the right direction. At FirstPage Marketing, we offer a wide range of digital marketing services that are specifically designed to increase consumer engagement and generate new leads. If you would like to learn more about website design tactics for keeping consumers engaged, or if you are interested in one of our services (Internet marketing, print marketing, and website design and development), please contact us today.

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