What are the Best Techniques for Off-Page SEO?

Sometimes, it seems as though SEO has more layers than a skyscraper lasagna. Every time you break through one level of website search optimization, you find another practice that can add value and get your website even better results.

There are two big categories of SEO: on-page and off-page. The difference between the two pertains entirely to where work is being done (as the names would suggest) and each category consists of dozens of practices. Off-page SEO is often overlooked, and many people don’t know where to start with this important marketing tactic. At FirstPage Marketing, we recommend off-page SEO as an aspect of many strategies to get more traffic to a website, and we are always happy to get new clients started with their personalized marketing strategy.

What is off-page SEO and why does it matter?

Top 5 Off-Page SEO Techniques

There are tons of different ways to build off-site SEO, but a few of these methods dominate the others in effectiveness. Some great ways to get started include:

1. Link Building

One of the top criteria that search engines look at when deciding how to rank websites is the number of high-quality backlinks that each website has. More links leading to a website from reliable, qualified sources shows that the website in question is also reliable and well-known, earning better ranking signals from Google.

2. Social Media

Social media marketing is an entirely separate animal with its own strategies and benefits, but it can also be used to leverage better off-page SEO. A properly managed Facebook, Instagram, LinkedIn, YouTube, Twitter, or other types of accounts can offer opportunities for website linking and content, which search engines consider when determining SEO rankings.

Find out how social media can enhance your marketing presence.

3. Engage on Forums

Forums can get a bit messy, and it’s vital that any posts are politically correct and considerate, but posting on forums like Reddit, Quora, and others can be a great way to publish reliable content with links to bring traffic to your website. It is also important to not come across like an advertisement, so subtlety is key here. Q and A threads are great places to help people and get a bit of visibility at the same time.

4. Guest Content

Posting your content to other websites as a guest publisher can be a great way to improve website SEO when it is done well. There are many publications that operate entirely on guest posts, making it easy to get good content out there.

5. Google My Business

Google My Business is free, and just about every business should be using it. Setting up a profile is easy and it can be optimized to get great local traffic. Getting reviews, responding to reviews, optimizing profiles for geotargeting, and adding images are all great ways to improve your profile and get more visibility on SERPs.

If you would like to learn more about what you can do to get more traffic through off-page SEO, talk to the team at FirstPage Marketing. We’re always happy to start a conversation.

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