What is the Best Funnel Builder?

While there is a chance that potential customers will be directed to your business through outside factors that have nothing to do with how you market your business, such as through word of mouth, relying solely on luck and hoping that customers will find your business online isn’t really the best option for converting leads into customers. Utilizing reliable sales funnel software and processes will help you stay in control every step of the way, from a customer’s first interaction with your business all the way through them buying one of your products or hiring you for one of your services.

At FirstPage Marketing, we understand the pivotal role the sales funnel plays in the success of any business. So what is the best funnel builder? Well, that depends on your business’ needs and marketing strategy. But, don’t worry, we can help you select the best tools for your specific target market.

What is a Sales Funnel Builder?

A sales funnel builder is a type of software that is uniquely designed to build and monitor your business’ sales funnel, as well as to provide you with real-time data about the success or failure of your marketing efforts. A robust sales funnel builder will help you manage your customers’ expectations throughout every step of the sales funnel, which typically includes:

1. Awareness—When a potential customer first finds your product or services online.
2. Interest—When a potential customer shows interest in your product or services by contacting you or by providing some other form of information about themselves.
3. Desire—When the potential buyer decides to buy your product or use your services.
4. Action—When the potential buyer converts into an actual customer.

Not sure if creating your own sales funnel is the best choice for your business? Learn how to choose a good marketing agency for your business.

Why Should You Use a Sales Funnel Builder?

In today’s world, customer experience means everything. If your sales funnel is in any way confusing, frustrating, or time consuming, chances are that you’ll hear about it from your customers or they’ll decide to try out your competition next time. Using the right sales funnel builder for your business can make planning out a smooth and repeatable buying process a breeze. It can also help you prevent errors and eliminate bad practices that would otherwise lead to unhappy customers.

Learn more about the importance of customer experience.

8 Funnel Builders for a Successful Business

Some of the best funnel builders that you can choose from include:

1. WishPond

This cloud-based marketing tool allows you to easily create attractive landing pages and online advertisements that will speak directly to your target audience. Use the easy drag-and-drop editor to set up your landing page and review real-time analytics to see how your ad campaigns are performing.

WishPond features:

• Customizable templates
• AB testing
• Drag and drop
• Drip campaigns
• Marketing automation

2. Karta

This all-in-one platform includes everything from a CRM and website builder to email marketing, forms, and ticketing to live chat and video hosting features. Karta can also send out follow-up emails, track click through rates, and assign tags for segmentation.

Karta features:

• Data import/export
• CRM
• Prospecting tools
• Email marketing
• Form builder

3. Leadpages

Grow your email subscriber list and create high-converting marketing pages with Leadpages. This code-free, drag-and-drop landing page builder also provides you with real-time tracking so you can quickly see how well your marketing efforts are performing.

Leadpages features:

• Pre-built templates
• Form builder
• Drag and drop
• Online booking tools
• Data import/export

4. ConvertFlow

If you have little experience building sales funnels, ConvertFlow might be the best place to start. This funnel builder offers a range of templates for creating simple landing pages that are conversion focused and come with a variety of different integrations.

ConvertFlow features:

• Segmentation
• Form builders
• Behavioural targeting
• Integrations
• Pre-built templates
• Conversion reports

5. MailChimp

Ideal for small businesses, MailChimp is an online marketing tool that offers free sales funnel software download options. Your website visitor traffic can be easily moved into your funnel with customizable landing page templates and highly targeted, trigger-based messages.

MailChimp features:

• Behaviour analytics
• Campaign analytics
• AB testing
• Automated publishing
• Channel management

6. ActiveCampaign

ActiveCampaign offers a visual campaign builder that is not only easy to use but also comes with a library of templates that can be customized to meet your brand needs. While this funnel builder is best known for its powerful email marketing tool, it also offers a wide range of features that can help you build the ideal sales funnel experience for customers.

ActiveCampaign features:

• Landing pages
• Email campaigns
• Build automation sequences
• Track results
• Collect customer data
• Plan campaigns
• Segmentation
• Social media marketing
• Website visitor tracking

7. GetResponse

While the different stages of the sales funnel can often require multiple tools to build effectively, GetResponse offers everything you need in one place. GetResponse is an effective email marketing tool that also offers a full suite of funnel-building tools, making it easy to set up landing pages and connect them to conversion tools.

GetResponse features:

• Social ad creator
• Exit pop-ups
• Web forms
• Landing pages
• Email marketing
• Webinar funnel
• Automation (carts, welcome emails, product recommendations, and track and rate customer actions)

8. OptimizePress

Made specifically for WordPress, OptimizePress offers easy-to-use features so that you can create any type of funnel you need and then easily integrate it into your WordPress site. Thanks to its drag-and-drop editor, you can quickly create custom pages or simply use one of the many templates available.

OptimizePress features:

• Landing pages
• Sales pages
• Opt-in forms
• Membership sites
• Pre-built funnels
• Membership templates

Choosing the right funnel builder for your unique business needs can seem overwhelming. If you are interested in utilizing a sales funnel builder for your business but have no idea where to start, let us know. Our expert team would love to help you make the right choice for meeting your marketing goals.

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