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What Key Website Metrics Should You Monitor?

Digital Marketing11 October 2023
what key website metrics should you monitor

In the ever-evolving world of digital marketing, a business’ website stands as a cornerstone of their brand’s online presence. After investing time, energy, and resources into building and maintaining a website, you’ll naturally want to know how it’s performing. But with a sea of data available, what key website metrics should you monitor? The team at FirstPage Marketing has the expertise needed to navigate these waters. Here, we’ll outline the critical website metrics you should have on your radar.

1. Traffic Volume

Understanding how many visitors your website receives is a primary concern. This offers a raw overview of how effective your marketing efforts are at driving users to your site.

2. Traffic Sources

While numbers are great, knowing where your traffic originates is crucial. Traffic can be classified into the following categories:

  • Organic Traffic: Visitors who find you through search engines.
  • Direct Traffic: Those who enter your URL directly.
  • Referral Traffic: Visitors arriving via external websites.
  • Social Traffic: Those coming from social media platforms.

3. Bounce Rate

A bounce happens when someone visits a page on your site and then leaves without interacting further. A high bounce rate might indicate that your landing pages are not relevant to visitors or that user experience needs improvement.

Learn how to lower your website bounce rate to create a more notable user experience.

4. Average Session Duration

How long are visitors staying on your site? Longer durations often suggest that your content is engaging and users are finding value in your pages. On the other hand, lower session rates mean that users can’t easily find what they’re looking for or that the website loaded too slowly for them to stick around.

5. Page Views per Session

This indicates how many pages a user visits during one session. Keeping track of this metric will help you determine if visitors are merely skimming your site or delving deeper into the content.

6. Top Performing Pages

Knowing which of your pages are the most popular can guide content and design decisions. Make sure to tailor your strategy to amplify what’s working and revise what isn’t.

7. Conversion Rate

Perhaps one of the most significant metrics for any business, the conversion rate tells you the percentage of visitors who take a desired action on your website, whether it be making a purchase, signing up for a newsletter, or any other goal.

8. Mobile Traffic

With a significant chunk of users accessing websites from mobile devices, understanding your mobile traffic can help ensure that your site is mobile-friendly and offers a seamless experience across devices.

9. Site Speed

User experience is paramount, and site speed plays a huge role. If your site is slow, users might leave before it even fully loads. Monitoring this ensures your website remains agile and user-friendly.

10. Exit Pages

These are the last pages people view before leaving your site. If certain pages have a high exit rate, it may be worth investigating what’s turning visitors away.

Focus on Metrics that Align with Your Goals

Now, you might wonder, “with all these metrics, where do I begin?”. Start with what aligns with your business objectives. For instance, if brand awareness is your current goal, focus on traffic volume and sources. If user engagement is a priority, delve into bounce rates, average session duration, and page views per session.

While these metrics provide invaluable insights, it’s essential to view them as a collective whole. Each one tells a part of your website’s story and, together, they paint a comprehensive picture of its health and performance.

If you’re keen on taking your website’s performance to the next level, don’t hesitate to reach out. Let’s work together to turn those numbers into actionable insights! Give us a call at 1-800-676-4393 or check out our website and fill out our online contact form.

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