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What to Look for in a Digital Marketing Company
Let’s see a show of hands: who has time to do their own SEO? If you put your hand up, you have our applause; you are exceptional among business owners! Now put your hand down. You look ridiculous waving at your computer screen.
If your company is anything like most of the others out there in the world, SEO and digital marketing work usually gets pushed out in favour of your actual work or dealing with customers; however, this does not make it any less vital to your business’ success. Finding a marketing provider that can leverage your website’s presence towards digital success can be a major headache, so it can help to know exactly what to look for in a digital marketing company. The team at FirstPage Marketing is always ready to help out with SEO and digital marketing solutions, and we would love to talk to you about your unique needs.
How to Find a Digital Marketing and SEO Company
It can take a bit of effort to find the right SEO and marketing provider for your needs. Before getting started on your search, it is important to establish a few important factors that will influence who you approach and what you ask from them. These items include:
- Your marketing budget
- Your overall marketing goals
- How hands-on or hands-off you want to be in your marketing
- Which aspects of your digital presence you want to manage in-house
In many cases, it can help to discuss these factors with a marketing agency or consultant to get a better idea of what others in your industry might do or to just get a feel for your options. In those cases, find a marketing agency that offers free initial consultations, pick up the phone, and give them a call.
Once you have established your starting point, some of the important things to consider when hunting for a digital marketing agency include:
1. Scope of Services
The best marketing plans usually include a cocktail of marketing tactics to get results. Even if you are only looking for help with your website’s SEO, it can be helpful to enlist the services of a digital marketing agency with a holistic approach to digital marketing, as SEO can be influenced by traffic sources aside from organic search results, and it is good to consider the website’s overall digital health when putting together a solid SEO plan.
2. Up-to-Date Practices
Standards and practices within the world of digital marketing and SEO are always shifting. What worked well for SEO one year ago might look a bit different today, and many practices from three to five years ago are now obsolete. For this reason, it is vital for digital marketers to keep up to date with their tactics. This can be done through regular research and training. Anyone looking for a good digital marketing company to partner with should always ask how they keep their practices fresh.
Most methods of digital marketing include a wide range of reporting tools that can be used to measure success and ROI. If a digital marketer does not offer options for regular reporting, that should be a major red flag. When interviewing marketing and SEO companies, ask about how frequently reports are included in the work that will be done.
Although SEO and digital marketing is complex, attaining an understanding the work that is being done should be possible. Most digital marketing companies will be perfectly comfortable explaining the work they do and why it makes a difference. If you are confused about what you are paying for, your marketing agency should always be ready to answer your questions clearly.
5. Look at the Proof
Success stories from a digital marketing company’s past work should be plentiful and easy to access. If they can do good work for others, they can do it for you too. Ask for case studies, testimonials, and lists of awards and accolades when interviewing a digital marketing agency.
6. Look at Their Findability
How easy was the marketing agency to find? If their work really works, they should not be buried pages deep within Google’s search results. When checking out a digital marketer’s web presence, look at how easy they are to find through search, and check out other aspects of their presence like social media and blog content as well.
If you would like to start a free consultation with a digital marketing team that has a proven track record of success, reach out to the professionals at FirstPage Marketing. We are always ready to help businesses get the most out of their SEO and online presence.