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How to Write a Successful Blog Article in 2018
Knowing how to write a successful blog article in 2018 is an important tool to have in your digital marketing toolbox. When blog posts are written properly, they can help drive valuable traffic to one’s website. This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings, generate leads, educate consumers, and even build better brand awareness.
At FirstPage Marketing, our team of Internet marketing professionals understand that the best blog articles are engaging, deliver value, and align with the company business strategy. That is why we offer a selection of digital marketing services, including content writing for blog articles.
Tips for Writing a Successful Blog Article in 2018
It is 2018. Having a regularly updated blog feed on your website is crucial to performance. If you are planning on writing blog articles for your business but are unsure of how to create unique, valuable content, here are some simple tips for writing a successful blog article:
1. Provide Useful and Informative Content
The main purpose of a blog article should be to inform the reader about your business, products, services, or industry. Providing useful and informative content will allow readers to find value in what you have to say, while also helping build a high level of trust with your target audience.
A good way to approach a new blog article is to treat it like an answer to a question that your target customer might have. Is there a common question or theme of questions that your audience has? Why not formulate a blog article topic around that question? If it is a frequently asked question on search engines, a well-written blog article on the topic can help your website rise to the top of search results and bring in valuable traffic for that query.
When writing a blog article, it is important to ensure that the content is unique to your website, as copying and pasting content from other websites can result in Google interpreting your blog article as duplicate content. Although Google is unlikely to directly penalize your website for duplicate content, it will treat it as low-value content, which may negatively impact your website’s organic search performance.
Learn more about the importance of blogging.
2. Create a Logical Structure
Creating a logical structure to any blog article can help you communicate a concept or idea in a clear and concise way, making it easy for readers to follow along. It is important to use headings, subheadings, paragraph breaks, images and videos when applicable. Adding items like a bulleted list or two can help provide a flow for the reader that is easy to read and digest.
3. Optimize Content for Search Engines
One of the best ways to help a blog article rank higher on search engines is to follow basic search engine optimization (SEO) rules. Including the following items will help to maximize your article’s performance potential on search engines:
- Keyword optimized title
- Keyword-relevant URL
- High-quality images with ALT tags
- Embedded video if applicable (this can help significantly boost time on page)
- LSI keywords (latent semantic indexing)
- Keyword-optimized meta title tag
- Engaging meta description tag with a call-to-action
Mastering SEO best practices for blog article writing can go a long way in making your content appear more relevant to targeted search engine users.
4. Add Internal Links
Adding internal links from your blog article to other pages or posts on the company website can help enhance and deepen the overall value of the website. When linking to other pages or posts, it is important to link to other information that is relevant to the article topic in order to bolster the authority to both pages. When linking to other pages on your website, make sure that the anchor text is keyword optimized and appropriate for the landing page.
5. Use a Strong Call-to-Action
Every successful blog article has a strong call-to-action at the end that invites readers to engage further with the website or company. No matter what you want a reader to do—visit another page, purchase a product, or call for more information—it is extremely important to ensure that you are telling the reader exactly what you want them to do next.
Learn more about the benefits of business blogs for marketing.
Knowing how to write a successful blog article in 2018 can help companies maintain a strong business strategy, as well as generate new leads and growth for years to come. At FirstPage Marketing, we offer content writing services for blog articles. If you would like to learn more about how to write a successful blog article, or if you are interested in one of our services (Internet marketing, print marketing, marketing strategy, website design and development, search engine optimization or social media marketing), please contact us today.