Marketing Strategy Services
+Cut through the noise online.
+Tactics customized to your needs.
+Strategic plan implementation.
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Years
We’re not rookies.
Hours
And we’re just getting started.
Staff
And we’re all friendly!
Target local customers.
We use the latest analytics technology to determine where your customers are coming from.
Find new customers.
Combine digital and print marketing techniques to reach more potential customers.
Plan to grow your product offering.
We can help you properly introduce a new product line to the product mix.
Strategically set pricing & incentives.
Our business strategy insights will help you sell your products or services in a competitive market.
Reach high-quality customer leads.
We will only use the best advertising platforms for reaching the audiences you care about.
More sales, leads, results!
Bring in better quality traffic that is more likely to convert.
eCommerce Business Platform Integration
Sell your business products and services on trusted platforms.
Yes! These are real people, ready to help with your web design needs.
For over 20 years we have had the great pleasure of working with some great clients on their business strategy and plan. Hear what they have to say about us.
The team at FirstPage Marketing is on top of the latest digital marketing tools and trends and ensures their clients benefit from their expertise and awareness of the best that online marketing has to offer. We needed to revamp our two divisional websites when we first met FirstPage, and they expertly navigated us through the development process. The team is small (and growing!) but comprised of specialists in web services, email marketing, content, SEO, and SEM with the skills needed to make beautiful websites that get results. They were very helpful during the development process, ensuring every detail of the new business sites were taken care of and communicated back to me. And when it came time to hand over the keys to our new WordPress sites, the team was very supportive, helping me learn the new system and make adjustments to the back end when needed to make my life easier. We love our new responsive websites. Thanks for all the hard work, FirstPage!
Carly Wethersett
Director of Marketing and Communications
ShearForce Equipment & Work Truck West
on your expectations.
In-person meetings with our strategy team.
Our office or yours?
Proven strategy planning and tactics.
Our mission control makes it a priority to launch your marketing plan strategies as efficiently as possible.
No strategy contracts or retainers!
That’s right. No monthly retainer. Booyah!
No hidden fees!
Our strategy quoting process lets you know ahead of time exactly what you can expect from our team.
Expert advice on all marketing fronts.
Our background in traditional and digital marketing strategy solutions gives us unique insights that we’ll pass onto you.
What is a marketing strategy?
A marketing strategy is essentially a game plan, outlining how the business plans to reach its target audience and convert them into actual customers for the products or services being offered. A marketing strategy will often contain a wide range of information from the business' value proposition and brand messaging to customer demographic information and other high-level elements.
How do you create a marketing strategy?
While creating the ideal marketing strategy for your business will depend on a wide range of different factors, the following steps can be taken to create a basic marketing strategy that is tailored to your business needs.
- Determine the goals you want your business to reach.
- Do a marketing analysis of competitors to find out what works for them and where improvements can be made.
- Get to know your target audience to find out what their pain points are and how you can solve those issues for them.
- Know what products or services you would like to promote and the resources you are able to provide to your customers.
- Refine your business goals based on the information you have gathered about your competitors and target market.
- Outline the techniques you will use to help you reach your goals.
- Create a set budget to be used towards marketing for the business.
- Create a comprehensive marketing plan that your team can follow.
What makes a marketing strategy successful?
While many different mediums can be used to market your business, marketing strategies tend to be the most successful when a business is able to identify the needs of their particular target audience and offer the services and products that will satisfy those needs.
What is the key purpose of marketing?
The purpose of marketing any business is to get potential customers interested in the products or services being offered. By putting together a comprehensive marketing strategy that outlines market research and analyzes competitors and the intended target audience, the business will be able to put together messaging that is both educational and helpful to the target group, increasing the odds of converting more people into actual customers.