Pay-Per-Click Advertising

When it comes to digital advertising, do you ever feel completely lost? Like you have no idea where to start? Relax. We’ve got you.

Between search engine advertising, remarketing advertising, and display network advertising, it can often feel like you are drowning in a sea of confusion, trying to figure out what type of paid search marketing is right for your business. So, let us be your floatation device. As a digital advertising agency, we understand how important it is to work closely with you to determine exactly what type of pay-per-click advertising is right for your business. By working together, we can ensure that your ads show up on the first page of search engines like Google and Bing, driving relevant and qualified traffic to your website.

PPC (pay-per-click) advertising, also known as paid search marketing or SEM (search engine marketing), is the fastest way to get your business to the top of search results on search engines like Google and Bing. Pay-per-click advertising will put your ads in front of people who are already searching for the types of products or services your business offers. Kind of like a giant shiny “look at me” sign for people who already want to find somebody just like you.

Unlike other forms of advertising, you will only be charged for using paid search marketing when your ads are clicked on, allowing you to get more bang for your buck. While pay-per-click ads often appear at the top of search engine results pages, PPC ads can also appear on other websites through the use of display network advertising and remarketing placements.

Do you want to compete with the best of the best in your industry? Do you want to run laps around the competition? Paid search marketing can help you compete on a whole new level. Think of it as the Olympics of online advertising for using Google Ads and Bing Ads to generate better sales, leads, and results.

As a trusted Google Advertising Partner, we are Google Ads Certified and have extensive search engine marketing experience in helping clients grow their businesses and expand their online reach through Google Advertising. Google ads are the perfect solution for business owners who are looking for a faster and more effective way to advertise.

Some of the PPC advertising services that we offer include:

• Search engine advertising
• Remarketing advertising
• Display network advertising

Your business can rank ahead of your competitors and be in the first position on Google or Bing in a very short period of time. All you need is the right search engine campaign and budget and a top-notch team of digital advertising experts. Let us be that team.

Unlike organic search results (search engine optimization), paid search results appear higher up on the search engine results page, making them an extremely effective tool for driving traffic to your website. More importantly, you only have to pay when an ad gets clicked on, which means you will only ever pay for ads that actually work.

What would you give to only advertise to consumers who are more likely to purchase your products or services? An arm? A leg? Luckily, the price isn’t as steep as you might think. Remarketing advertising allows you to target consumers who have previously visited your website or mobile app, making them more likely to purchase one of your products or services.

When someone visits your website and then leaves without converting, remarketing ads help you reconnect with them by showing relevant ads across their devices. Similar to search engine marketing, remarketing advertising only charges you when your ad has been clicked on, helping your business get the most out of its online advertising—and no one has to lose any limbs.

Some of the benefits of using Google remarketing ads include:

• Reconnecting with customers who have visited your website
• Remarketing lists focused on your advertising
• Large-scale reach across multiple devices

Display network advertising helps you acquire new customers—almost like collecting baseball cards—by targeting relevant users on websites, blogs, and social media platforms that are relevant to the products and services your business offers. Google estimates that their display network provides coverage to over 90% of all Internet users.

Some of the ways Google Display Network ads let you advertise your business include:

• Text ads
• Image ads
• Rich media ads
• Video ads

When it comes to advertising with Google or Bing, we promise we won’t let you drown. We will always take the time to answer any questions you have, including the following:

1. What is the difference between SEM and SEO?
2. Will pay-per-click ads help with SEO?
3. How much will I get charged when my ad gets clicked on?
4. Will I always get charged the same amount per click?
5. What is considered a good click-through-rate?
6. Can my ads show up when people search for my competitors?
7. How do I improve my quality score?