Helping You Reach the Right Customers Online
Running ads and getting results from them are two different things. It’s easy to spend money on Google or Meta ads and wonder at the end of the month what it actually produced. We’ve seen it happen to a lot of businesses: campaigns running on broad settings, budgets draining on clicks that lead nowhere, no conversion tracking in place, and no clear picture of what any of it produced. Our job is to change that. We manage campaigns that target the right people, track what matters, and give you a clear monthly report on exactly where your money went.
No two ad campaigns produce identical results, and getting it wrong means wasted budget and a lot of second-guessing. You should not have to spend your time worrying about what your campaign should look like. That is our job. We build high-performance campaigns for Google and Meta ads that put your business in front of the right people at the right time. And because we charge a flat-rate management fee regardless of your ad budget, you always know what you’re paying us and what you’re paying the platforms.
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We start by understanding what you want the campaign to accomplish. More phone calls? More form submissions? Online sales? The goal shapes everything: which platform makes sense, who we target, what the ads say, and how we measure success. We also look at your competitors’ ads and your market before we put a dollar behind anything. A campaign built on a clear strategy is harder to waste money on.
For Google search campaigns, choosing the right keywords is one of the most consequential decisions in the whole process. We research what your customers are searching for and build a targeted keyword list that matches your business and your budget. The negative keyword list matters just as much: those are the terms we tell Google to ignore so your ads do not appear for searches that have nothing to do with what you offer. On Meta, we build audiences based on demographics, interests, and behaviours to reach the people most likely to take action.
We write the headlines, descriptions, and calls to action for your ads. Good ad copy does two things at once: it attracts the people who are likely to become customers, and it discourages the people who are not. We test variations to find out what your audience responds to, and we refine from there. You see the ads before they go live.
We structure campaigns to get the most out of your budget without overreaching it. That includes setting appropriate daily limits, adjusting bids based on performance, and pulling back on anything that is spending without producing results. When we take over accounts from other providers, one of the most common problems we find is ads running on overly broad settings that burn through budget on irrelevant clicks. We tighten that up from the start.
A campaign launched and left alone will drift. Click costs change, competition shifts, and what worked last month may not work as well next month. We check in on your campaigns regularly, not just at reporting time, and make adjustments as conditions change. That means pausing underperforming ads, testing new copy, refining targeting, and reallocating spend toward what is working.
Each month, we send you a report that covers how your campaign performed: clicks, cost, leads or conversions, and cost per result. We write it to be readable, not full of jargon. You pay Google or Meta directly for your ad spend, and you pay us a flat management fee, so the report also makes clear how those two numbers relate to the results you are getting.
Most PPC management companies charge a percentage of your ad spend, which means their fee goes up as your budget grows, whether or not the results improve accordingly. We do not work that way. We charge a flat management fee for every campaign, regardless of what you are spending on ads. That means you always know what you are paying us, and you pay Google or Meta directly for your actual ad spend. No markup, no mystery.
Every campaign we manage has conversion tracking in place from day one, which means we can tell you not just how many clicks your ads received, but how many of those clicks turned into phone calls, form submissions, or sales. Too many campaigns run without this in place, which makes it impossible to know what is actually working. We fix that before we spend anything.
We’ve been running ad campaigns through multiple generations of the Google Ads platform, multiple algorithm changes, and significant shifts in how people search and buy online. That history matters when it comes to decisions about campaign structure, bid strategy, and knowing when to push and when to pull back. Over 25 years, we have seen what works for businesses like yours and what tends to waste money.
Your Google Ads and Meta ad accounts belong to you. We manage them on your behalf, but all the data, history, and creative assets stay in your account. If you ever decide to move on, you take everything with you. Some providers set up accounts in their own name and hold the data hostage when clients leave. We do not do that.
Starting using FirstPage Marketing not too long ago. They have helped us with re-constructing our website to meet today’s market for our company; alongside doing some online marketing recently to help us grow, and we are so excited how fast we are seeing results! Looking forward to more work with these guys. Shout out to Carlos!
~ Steph Tassone
Midas Construction
I hired them for my service-based business during our typically ‘slow’ months, and we’ve never been busier during this time of year. I can’t wait to see what we accomplish in the future. I would highly recommend hiring them to do a review of your online presence to give you a game plan for what you should be doing. I’m sure glad I did.
~ Samuel Niezen
Fraser Valley Junk Solutions
Pay-per-click (PPC) advertising is a model where you pay only when someone clicks your ad. On Google, your ads appear at the top of search results when people search for terms related to your business. On Meta (Facebook and Instagram), ads appear in users’ feeds based on their demographics, interests, and behaviours. Unlike SEO, PPC can generate traffic and leads immediately after launch. The trade-off is that results stop the moment you stop spending. Most businesses use PPC alongside SEO: paid ads for immediate visibility while organic rankings build over time.
Google Ads targets people who are actively searching for something. When someone types “plumber in Abbotsford” or “web design company near me”, your ad can appear at the top of those results. It’s intent-based: you’re reaching people at the moment they’re looking for what you offer. Meta Ads (Facebook and Instagram) work differently. They reach people based on who they are (their age, location, interests, and behaviours) rather than what they’re searching for right now. Google Ads tends to work better for capturing existing demand. Meta Ads tends to work better for building awareness and reaching audiences who don’t know they need you yet. Many businesses benefit from running both.
There isn’t a minimum, but the budget needs to be enough to generate meaningful data and reach your audience consistently. In competitive industries or markets, a very small budget will produce too few clicks to optimize from. As a general starting point, most local service businesses in Canada need at least several hundred dollars per month in ad spend to see useful results (more in competitive categories like legal, financial, or home services). We’ll give you a realistic picture of what’s needed for your specific industry and market during the consultation, before recommending anything.
The two biggest drivers of wasted spend are poor keyword selection and missing negative keywords. Broad match keywords cause ads to appear for searches that have nothing to do with your business, and without a negative keyword list to filter them out, that spend adds up quickly. We build tight, targeted keyword lists from the start and maintain a thorough negative keyword list that we refine continuously as we see which searches are actually triggering your ads. We also set clear daily budget limits and bid structures so your spend is controlled from day one.
A negative keyword is a term you tell Google to exclude from your campaign so your ads don’t appear for irrelevant searches. For example, if you’re a commercial plumber, you might add “residential” or “DIY” as negative keywords so your ads don’t show up for homeowners looking to fix their own pipes. Without a negative keyword list, broad and phrase match keywords will trigger your ads for all kinds of unrelated searches, draining your budget on clicks that will never convert. Building and maintaining a strong negative keyword list is one of the most important things a PPC manager does on an ongoing basis.
Once we have the information we need from you, we can typically have a campaign built and ready to launch within a week to ten days. That includes setting up conversion tracking, writing the ads, building the keyword or audience targeting, and getting your approval before anything runs. We don’t launch until the tracking is in place and you’ve seen and approved the ads.
For most businesses, success means leads at a cost that makes sense for the value of a new customer: phone calls, form completions, bookings, or direct purchases. We define that target with you at the start and set up conversion tracking to measure it from day one. Clicks and impressions are secondary. What matters is whether the campaign is producing real business outcomes. If a click costs five dollars and ten percent of clicks become leads, and each lead is worth several hundred dollars to your business, that’s a successful campaign. We make sure you have the data to evaluate it in those terms.
A Google Ads management fee is what you pay a marketing company to build, manage, and optimize your campaigns. It’s separate from your ad spend, which goes directly to Google. Many PPC companies charge a percentage of your ad spend as their management fee, typically between ten and twenty percent. That means as your budget grows, their fee grows too, regardless of whether the results improved. We charge a flat management fee regardless of your ad budget. You pay Google directly for your ad spend, and you pay us a consistent fee for managing it. That structure keeps our incentives aligned with your results rather than with the size of your budget.
Google Ads costs in Canada involve two separate numbers: your ad spend (what you pay Google per click) and your management fee (what you pay someone to run the campaign). Ad spend varies widely by industry: competitive categories like legal services, financial products, or home renovation can have much higher cost-per-click rates than less competitive niches. Management fees depend on the scope of the work and how the provider charges. We charge a flat management fee regardless of your ad budget, with no percentage markups on spend. We’ll give you a clear, specific quote before any work begins.
The most common causes are broad targeting that wastes budget on irrelevant clicks, no conversion tracking so there’s no way to know what’s actually working, ads pointing to a landing page that doesn’t match the search intent, a budget too small to generate enough data to optimize from, and poor keyword selection that attracts the wrong audience. Many campaigns we take over from other providers have one or more of these problems. We start every engagement with a full account audit to identify exactly what’s holding performance back before we change anything.
Yes. Your accounts are set up in your name and belong to you entirely. We manage them on your behalf, but the account history, the data, the campaign structure, and all creative assets are yours. You can log in at any time to see what’s running. Some providers set accounts up under their own agency accounts, which means you lose all your history and data if you ever leave. We don’t operate that way.
We’re here to listen to you. Tell us what you need or where you want to go. We’ll help you find the best solution.
