Pay Per Click Advertising Agency

What is PPC advertising?

Pay-per-click (PPC) advertising is a type of online advertising in which the advertiser pays a fee each time one of their ads is clicked on. The overall price that an advertiser pays will vary based on the popularity of keywords being used and how often an ad is clicked on.

Is PPC a good marketing strategy?

Properly optimized PPC campaigns can be a really cost-effective advertising solution. This is because PPC ads will be displayed at the top of search engine results pages whenever someone searches for a term related to the keywords being targeted by the ads. This, in turn, means better exposure and visibility for the brand and more targeted traffic being directed to the business' website.

What makes a good PPC campaign?

In order to create a successful PPC campaign, you should:

1. Set clear objectives so you know what your end goal is and how you will reach it.
2. Determine how much money you are willing to spend on PPC advertising each month.
3. Take the time to understand who your target audience is, what they are looking for, and how you can help them.
4. Select keywords that are relevant to your business and will also meet the needs of your target audience.
5. Select negative keywords that will help filter out any unqualified leads who click on one of your ads after using similar yet unrelated search terms.
6. Optimize the landing page that users will visit after clicking on your ad to ensure that it provides all of the information they need to convert into actual customers.
7. Track conversions and perform a regular analysis to determine which ads are working well and which ones need to be adjusted.
8. Focus on advertising channels that will work best for your business, such as social media platforms or Google. Knowing which channels your target audience usually frequents will help you make an informed decision.
9. Learn from both the successes and failures of your competitors to improve the overall quality of your ads.

What are the 5 key aspects of PPC?

Some of the biggest mistakes businesses make when posting on social media include:

1. Keywords—Choosing the right keywords for your ad is essential for its overall success. Make sure to think about what terms or phrases your target audience will use when searching online. It is also important to consider using a combination of long-tail keywords, generic keywords, and location keywords to get the best results.
2. Ads—Since the ads themselves are detrimental to the success of an ad campaign, it is important to take the time to convey the message you want as concisely as possible. In most cases, a PPC ad will include a headline, URL, and short description (no more than 145 characters).
3. Bids—PPC advertising runs on a bidding model in which businesses have to determine how much they are willing to pay for someone to click on their ad. Businesses that are willing to pay the most for clicks will have their ads displayed at the top of the search results page.
4. Landing Pages—When someone clicks on a PPC ad, they are taken to a website's landing page. In most cases, these pages will provide information about a specific product or service in order to provide the user with all of the information they need to convert into a customer.
5. Conversion Paths—The conversion path is the route that a visitor on your website takes to request information or fill out shipping details. Utilizing strong calls-to-action and making it easy for visitors to interact with your company can help improve the success rate of someone reaching out.

How does PPC make money?

A business can generate revenue from using PPC advertising in one of two ways:

1. Put ads within the content on a website.
2. Run paid ad campaigns on Google.

Both of these options can help drive traffic to your business, as long as the ads focus on a product or service that your target market is searching for and your business is able to provide the solution they are looking for. The best route for generating money for your business ads will depend on where your target audience is searching for information online.

PPC & Paid Search Marketers

When it comes to PPC campaigns, do you ever feel completely lost? Like you have no idea where to start? Relax. We’ve got you.

Between search engine, remarketing, and display network advertising, it can often feel like you are drowning in a sea of confusion, trying to figure out what type of paid search account is right for your business. So, let us be your floatation device. As digital advertisers, we understand how important it is to work closely with you to determine exactly what type of PPC ads and account options are right for your business. By working together, we can ensure that your PPC ad campaigns and keywords show up on the first page of search engines like Google and Bing, driving relevant and qualified traffic to your website.

Digital Advertisers

Do you want to compete on Google using the same keywords as best of the best in your industry? Do you want to run laps around the competition? Paid search marketing can help you compete on a whole new level. Think of it as the Olympics of online advertising for using Google Ads and Bing Ad campaigns to generate better sales, leads, and results.

As trusted Google Ads advertisers, we are Google Ads Certified and have extensive search engine marketing experience in helping clients grow their businesses and expand their online reach through keywords in Google Ads. Google Ads are the perfect solution for business owners who are looking for a faster and more effective way to advertise.

Some of the PPC Google account services that we offer include:

• Search engine advertising
• Remarketing advertising
• Display network advertising

Remarketing Advertising

What would you give to only advertise to consumers who are looking for your keywords and are more likely to purchase your products or services? An arm? A leg? Luckily, the price isn’t as steep as you might think. Remarketing allows you to target consumers who have previously visited your website or mobile app on Google, making them more likely to purchase one of your products or services.

When someone visits your website and then leaves without converting, remarketing ads help you reconnect with them by showing relevant ads across their devices. Similar to search engine marketing, remarketing only charges you when someone clicks on your ad, helping your business get the most out of its Goole Ads—and no one has to lose any limbs.

Some of the benefits of using Google ads remarketing includes:

• Reconnecting with customers who have visited your website on Google
• Remarketing lists focused on your keywords
• Large-scale reach across multiple devices

PPC Google Ads

PPC (pay-per-click) advertising, also known as paid search marketing or SEM (search engine marketing), is the fastest way to get your company to the top of search results on search engines like Google and Bing for the keywords you want to rank for. PPC Google Ads will put your ad campaigns in front of people who are already searching the keywords for the types of products or services your business offers. Kind of like a giant shiny “look at me” sign for people who already want to find somebody just like you.

Unlike other forms of Google Ads, it will only cost you to use paid search marketing when someone clicks on your PPC Google ad campaigns, allowing you to get more bang for your buck. While PPC ads often appear at the top of search engine results pages on Google and Bing, PPC ad campaigns can also appear on other websites through the use of remarketing placements.

Pay-Per-Click Ads

Your business can rank ahead of your competitors for certain keywords and be in the first position on Google or Bing in a very short period of time. All you need are the right keywords, search engine campaign, budget, and a top-notch team of digital advertisers. Let us be that team.

Unlike organic search results (search engine optimization), paid search results appear higher up on the search engine results page like Google, making them an extremely effective tool for driving traffic to your website. More importantly, you only have to pay when an ad gets clicked on, which means it will only ever cost you to use Google ad campaigns that actually work.

Display Network Advertising

Google display network advertising helps you acquire new customers—almost like collecting baseball cards—by targeting relevant users on websites, blogs, and social media platforms that are relevant to the products and services your business offers and the keywords you want to rank for. Google estimates that their display network provides coverage to over 90% of all Internet users.

Some of the ways Google Ads let you advertise your business include:

• Text ad campaigns
• Image ad campaigns
• Rich media ad campaigns
• Video ad campaigns

FAQ

When it comes to Bing or Google Ads, we promise we won’t let you drown. We will always take the time to answer any questions you have, including the following:

1. What is the difference between SEM and SEO?
2. Will pay-per-click ad campaigns help with appearing on search engines like Google?
3. How much will I get charged when my ad gets clicked on?
4. Will it always cost the same amount per click?
5. What is considered a good click-through-rate?
6. Can my Google Ads campaign appear when people search for my competitors on Google?
7. How do I improve my quality score with Google Ads?
8. What keywords should I try to rank for on Google?