SEO Agency

What is SEO and how does it work?

SEO, which stands for Search Engine Optimization, is the ongoing process of optimizing a website or web page to increase its visibility and ranking in search engine results pages such as Google or Bing. By using SEO and quality content on your site, you will be able to make it easier for consumers to find the answers to their questions, gather information, and make purchases. Our team of content optimization experts will help cover all of your bases by tackling the three main factors that influence your website’s online performance:

1. You (your business, products, services, customers, strategic objectives)
2. Your competitors (individual competitors and the competitiveness of the industry)
3. Search engines like Google

What are the four types of SEO?

1. On-Page SEO: On-page SEO refers to optimizing individual web pages on your website to rank higher on search engine result pages. Having optimized web pages helps search engines understand more about your webpage. There are many on-page elements that can be optimized, such as content, images, headings, URL structure, and internal links.
2. Off-Page SEO: Off-page SEO is the external optimization of a website to improve its search engine ranking and visibility. One of the most common practices for off-page SEO is link building which works to drive quality links to your website from other reputable sites.
3. Technical SEO: Technical SEO is any work that is done to optimize the technical elements of a website such as speed, responsiveness, and structure. Optimizing these elements will ensure that your website will be crawled and indexed easily.
4. Local SEO: Local SEO refers to the process of optimizing the pages on your website to improve rankings specifically in local search results. Some local SEO tactics involve targeting specific local keywords, optimizing search engine business listings, and earning positive reviews online.

What makes an effective SEO strategy?

Creating an effective SEO strategy entails implementing a range of techniques and methods which work together to improve search engine rankings and overall website visibility. By combining various tactics such as keyword research, on- and off-page optimization and link building, a website can see drastic improvements in search engine rankings which will eventually result in more website traffic and better leads.

Is SEO marketing difficult?

SEO marketing can be complex and time consuming in nature due to the constantly evolving world of the internet; however, even though SEO marketing can be a challenge, it is an essential component of a strong digital marketing strategy and can bring long-term benefits for businesses that take the time to invest in SEO marketing.

What are SEO tools?

SEO tools are software or online platforms—such as Google Analytics, SEMRush, Page Optimizer Pro, etc.—that help a business owner or marketer perform SEO research.

SEO tools can be used to discover valuable insights into the different aspects of a website's performance so that you can pinpoint any areas that require optimization and improvement. These tools also help report on and track search engine performance, giving you a better idea of what needs to be improved and how to improve it.

What are the 4 types of keywords?

The four types of keywords are:

1. Navigational Intent Keywords: Commonly used by people who are searching for a specific website or web page, this kind of keyword usually includes brand names or product names.
2. Informational Intent Keywords: These keywords are used by people who are searching for information on a specific topic or product and are often in the form of a question or phrase.
3. Commercial Intent Keywords: These are keywords used by people who are conducting more research before buying a product or service. The people using these keywords are often searching for reviews about a product or service, or they are looking to compare two similar products or services.
4. Transactional Intent Keywords: Since these keywords are commonly used by people who are ready to make a purchase or complete an action, the search term will usually contain specific product names, brand names, or phrases such as "buy" or "order".

SEO Services

Is your site not getting the results you want? Are you looking for a better way to compete with the websites of the best of the best in your industry? We can help you break the glass ceiling and reach your goal of appearing on the first page of search engine results. By using a variety of SEO techniques and tools, our team of content optimization experts can boost your website’s performance and increase organic search traffic.

Importance of SEO

Search engine optimization can help your business stand out from the crowd on a search results page by allowing you to reach your target market by appearing for the results that your customers are actually searching for on Google or another search engine. Simply put, SEO is an essential part of achieving successful online results. If your site was a vehicle, SEO would be the fuel the vehicle runs on. Even the fanciest, best looking vehicles won’t get very far if the tank is on empty.

SEO is important because it helps you:

• Reach your target market at different stages of the sales cycle by answering common search queries on Google, Bing, and other search engines
• Bring in more better-quality traffic made up of consumers who are more likely to buy your products or services, improving your online return on investment (ROI)
• Maintain your competitive advantage online by ranking at the top of organic search results, ahead of competitors, without relying on pay-per-click campaigns
• Stay up to date with search engine standards for providing users with higher quality search results and a better overall experience
• Stay up to date with the latest consumer behaviour and purchasing patterns by ensuring your site content is fully optimized for mobile devices and voice search

FAQ

SEO is constantly changing. So, how are you supposed to keep up with the latest trends, tools, and techniques? Ask us. We will keep you informed on the latest SEO standards and will take the time to answer any questions you might have, such as:

1. Why do I need SEO for my website?
2. How do I know what keywords to use and where to use them?
3. How do I increase my search rankings without paid advertising?
4. What is the difference between white-hat and black-hat SEO techniques?
5. How long does it take to see results from SEO on Google and other search engines?
6. How come my website is not ranking on the first page of search results?
7. Will securing my website with HTTPS help my rankings on Google and other search engines?
8. Are meta keywords still relevant?
9. How do I optimize my website content for Bing Search?
10. How do I optimize my website content for local SEO?

SEO Benefits

SEO offers a wide range of benefits that are great for your ROI, such as:

• Improved rankings for specific keywords: ranking above your competitors organically on search engines creates better trust and credibility—plus being number one always feels awesome
• Increased organic search traffic: organic search traffic is a long-term, cost-effective way to drive quality traffic to your site without having to buy your way to the top with pay-per-click advertising
• Increased brand awareness: ranking on the first page of search results creates better exposure and awareness for your company
• Increased lead generation: organic search traffic is one of the most effective and affordable ways to drive high-quality leads to your website
• Increased sales: SEO drives better-quality traffic to your site that is also more likely to convert and, since better quality traffic leads to more sales, you’ll be rolling in the dough in no time
• Enriched consumer data: you will have access to important industry data, such as how consumers search for your products and services on Google and other search engines, how consumers interact with your site and navigate through the sales funnel, and whether or not there are any untapped, potential markets that you could be targeting with your content, products, and services.

Our Approach to Site SEO

By taking the time to first understand how search engines work and then asking the right questions and gathering the right information about your business, we can develop a unique SEO strategy, using different tools and techniques, that is specifically tailored to your business and industry.

Some of the core elements to our SEO approach for keeping your website zooming include:

• Information gathering: we ask questions and gather information to better understand your business’ objectives and to determine how we can help you achieve online success
• Industry research: we perform comprehensive industry research to better understand the industry’s competitiveness and the volatility of your industry’s keyword rankings on search engines
• Competitive analysis and tracking: we complete an initial competitive analysis and set up ongoing competitive tracking systems to monitor any changes being made by your competitors online and on their websites
• SEO strategy development: we will develop a unique SEO strategy—short-term and long-term goals, keywords for the greatest ROI, and priority items like quality content—that is performance driven, realistic, and personalized, based on the information that we gather about your business, industry, and competitors
• SEO implementation: we will perform the initiatives set out in the SEO strategy, such as optimizing meta tags, heading hierarchy, on-page text content, contextual tags, XML sitemap, Google Search Console, Google My Business listings, internal linking structures, and external link building, using a variety of different tools
• Ongoing performance tracking: we continuously monitor the performance for your website, competitor websites, and rankings for organic keywords across your target geographical locations through the high-performance tracking systems and tools we put in place
• Quarterly performance reporting: we provide quarterly reports with unique insights and analytics on how your website is performing with regards to traffic sources, top landing pages, geographical traffic, conversions, enter points, exit points, bounce rates, devices (mobile vs desktop), and average time spent on page